Description We are seeking a talented and strategic Copywriter to develop compelling web content for leading consumer brands. In this role, you will be a key contributor to digital marketing efforts, focusing on transforming keywords into engaging, persuasive content that aligns with user search intent. The ideal candidate possesses specific expertise in Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) , ensuring all content supports the brands value proposition while remaining user-friendly. This is a contract position with a target start date of April 6 (or sooner) and potential for extension. This role is remote-eligible for candidates able to work EST hours . Responsibilities Content Creation: Craft clear, concise, and engaging copy for digital mediums, applying SEO/GEO best practices for content structure, internal/external linking, and meta descriptions. Creative Messaging: Develop messaging aligned with brand voice and marketing objectives, adhering to best practices for headlines, calls to action, and user experience. Cross-Functional Collaboration: Partner with digital designers, campaign managers, and stakeholders to ensure integrated and effective creative across diverse products and customer segments. Technical Articulation: Translate complex product features and service-based offerings (e.g., technical hardware and rate plans) into simple, benefit-driven language. Performance Optimization: Interpret content performance metricssuch as search ranking, conversion rate, and bounce rateto adapt and improve content based on data-driven insights. Quality Control: Proofread and edit copy for grammar, spelling, clarity, and consistency while maintaining a high volume of assignments under tight deadlines. Innovation: Contribute to brainstorming sessions and stay abreast of industry trends and competitor messaging, particularly within the telecommunications sector. Requirements Must-Have Skills and Qualifications: Experience: 3+ years of professional copywriting experience, supported by a strong portfolio. SEO/GEO Expertise: Proven ability to create persuasive, authoritative content optimized for both traditional search engines and generative AI engines. Agility: Demonstrated experience working in a fast-paced marketing environment managing multiple projects simultaneously. Technical Proficiency: Exceptional writing and editing skills in English and the adoption of AI tools to enhance the creative process. Education: Bachelors degree in English, Journalism, Communications, or a related field, or equivalent professional experience. Nice-to-Have Skills and Qualifications: Familiarity with the telecommunications industry . Strong understanding of general marketing principles and how copy contributes to overall campaign success. Ready to make an impact? If you are a results-oriented copywriter ready to drive the future of digital storytelling through SEO and GEO excellence, we encourage you to apply today! Please submit your resume and a portfolio detailing your relevant experience. Note: This posting is for existing and upcoming vacancies. Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.
Job Title
Content Editor