Job Title

Greenspace Health is looking for a Senior Growth and Demand Generation Manager to own and execute our acquisition strategy across paid media, SEO/AEO, website performance, and marketing funnel analytics. This role is responsible for driving measurable pipeline growth by optimizing how prospects discover, engage with, and convert through our marketing channels. This is a handson, executionheavy role for someone who is highly organized and comfortable living in Ad Managers, but can step back to translate performance data into clear, strategic priorities. You will be responsible for setting up, managing, and optimizing paid campaigns daytoday, while also surfacing insights that inform our broader content strategy, website optimization, and gotomarket decisions. You will work closely with content writers, Sales, Product, and RevOps, taking on direct ownership of acquisition performance across other initiatives. This role sits at the center of Greenspaces growth engine. You will shape how prospective customers discover Greenspace, how they move through our funnel, and how efficiently marketing drives pipeline growth for our sales team. This role is ideal for someone who wants to operate like a growth leader within a scaling B2B SaaS organization. What Youll Own Paid Media Own performance and scaling of paid acquisition channels, including budget allocation, CAC efficiency, and pipeline contribution. Set up, manage, and optimize paid campaigns across Google, LinkedIn, and Bing Own day-to-day performance: testing, iteration, and optimization Design and run continuous growth experiments across ads, landing pages, messaging, and conversion flows to improve acquisition efficiency. Develop and refine audience targeting, messaging, and creative direction Analyze results and make clear recommendations on where to scale, pause, or test Connect paid insights back into organic and content strategy Own SEO and AEO insight and strategy (this is not a content writing role) Identify highintent search opportunities and prioritize content improvements that drive qualified traffic and conversion. Identify content gaps, pages with poor performance, and highimpact opportunities Build and maintain a strategic content map to guide writers and editors Ensure content is structured for discoverability, answer engines, and conversion Monitor organic performance and translate data into clear priorities Website Performance & Conversion Rate Optimization Own the performance of key marketing landing pages and conversion pathways Monitor overall website health, including page load speed and Core Web Vitals Identify UX, performance, and conversion issues impacting acquisition Partner with design and development teams to prioritize fixes and improvements Continuously optimize landing pages, forms, and conversion paths Salesforce, Attribution & Funnel Performance Use Salesforce data to evaluate lead quality, attribution accuracy, and channel performance. Use funnel insights to continuously improve marketing efficiency, lead quality, and pipeline conversion. Ensure forms, UTMs, and attribution are set up correctly across campaigns Set up campaign tracking in partnership with Revenue Operations & AI Enablement Manager Track and analyze performance across the funnel (MQL > SQL > opportunity) Surface insights and issues early (e.g., dropoff points, lead quality concerns) Partner closely with Sales and RevOps to improve pipeline outcomes What Success Looks Like In the first 90 days, you will: Take full ownership of paid acquisition performance Clearly articulate whats working, whats not, and where to focus next Deliver a prioritized SEO/AEO content roadmap Improve visibility into channel performance and lead quality Proactively identify and address website and funnel bottlenecks Become fully comfortable with Salesforce setup, reporting, and improvement opportunities. Who You Are A handson growth marketer who thrives leading strategy, tactical execution and performance monitoring Highly selfdirected and comfortable identifying problems and opportunities without waiting for direction. Comfortable using AI tools to improve research, content development, campaign optimization, and analysis, helping move faster and continuously improve top of funnel pipeline performance. Team player and project owner who loves collaborating within and across team Comfortable owning both execution and outcomes Strong analytical thinker who can turn data into insights and measurable action Confident partnering crossfunctionally and pushing work forward on their own Not waiting for perfect direction, you continually build a deeper understanding of business goals and provide recommendations to move forward towards them Curious by nature, asking questions when strategy is unclear and constantly testing new ideas to improve acquisition performance. What You Bring 5+ years experience in B2B growth, demand generation, or performance marketing Deep handson experience owning measurable pipeline or revenue targets from marketing channels, and managing paid media (Google, LinkedIn, Bing), including owning strategy, budget allocation, execution, reporting and iteration, and designing and running structured growth experiments across paid media, website conversion and funnel optimizationStrong understanding of SEO fundamentals and AEO best practices Experience working with Salesforce (ideal), CRM platforms and marketing attribution tools Strong analytical skills with proven experience leveraging data to inform decision making Familiarity with WordPress (or similar), form builders, and CRO best practices Proven ability to manage multiple channels without losing focus or rigor Deep comfort leveraging AI tools to enhance quality and efficiency of work #J-18808-Ljbffr