Job Title

We are a global cybersecurity organization dedicated to helping businesses protect their operations and reduce risk in an increasingly complex digital landscape. Our mission is to enable organizations to operate with confidence by proactively identifying and addressing security threats that could disrupt critical systems, data, or business continuity. Our teams combine advanced technology with deep cybersecurity expertise to continuously assess environments, investigate suspicious activity, and respond quickly to potential risks. We focus on early detection, practical response, and close collaboration to help organizations stay resilient as threats evolve Role Overview The Vice President of Revenue Marketing is responsible for building and scaling a predictable, capital-efficient revenue engine. This executive owns global pipeline creation, demand acceleration, marketing operations, and program execution to support accelerated ARR growth and EBITDA expansion. This role is accountable for measurable outcomes pipeline coverage, conversion efficiency, CAC optimization, and revenue velocity. This is a performance-driven leadership role with direct impact on valuation growth. Core Mandate: Deliver predictable, capital-efficient revenue growth by aligning marketing investment directly to pipeline and bookings performance. Key Responsibilities Own marketing-sourced and marketing-influenced pipeline targets (~30% of total pipeline) Deliver consistent 3x+ pipeline coverage against annual bookings targets Develop quarterly and annual pipeline generation plans by segment (Enterprise/Commercial/Channel) Identify and close pipeline gaps in partnership with CMO, CRO and Sales leadership Drive new logo acquisition and expansion pipeline acceleration Lead digital demand generation, ABM, paid media, content syndication, and account-based strategies Scale high-performing channels while optimizing CAC and cost per opportunity Implement experimentation framework to improve conversion and velocity Drive named account penetration in Enterprise segment Develop segment-specific acquisition strategies tied to ASP and sales cycle dynamics Own full-funnel visibility from inquiry to closed-won Ensure lifecycle definitions, SLAs, and lead routing governance Oversee attribution modeling and revenue reporting accuracy Partner with Sales Ops and Finance to align forecasting models Reduce funnel leakage and improve SDR performance alignment Integrated Marketing Programs Lead execution of quarterly integrated programs tied to pipeline targets Align digital, field, content, and SDR motions into unified revenue programs Support pipeline acceleration through nurture, upsell, and re-engagement campaigns Ensure field and regional sales alignment to close territory gaps Drive measurable ROI from events and field marketing programs Own revenue marketing budget with ROI transparency Optimize blended CAC and CAC payback Improve pipeline velocity to enhance capital efficiency Deliver board-level reporting on: Pipeline creation by segment Funnel conversion rates Marketing ROI CAC and efficiency metrics Contribute to value creation planning and longrange growth models Leadership Revenuefirst mindset accountable to bookings, not activities Operational rigor and financial discipline Comfortable operating in performanceoriented PE culture High executive presence; strong board communication skills Bias toward execution and measurable impact What Success Looks Like (12 Months) Increased marketingsourced pipeline contribution Improved funnel conversion rates by measurable percentage points Reduced CAC while maintaining or accelerating growth Clear, boardready revenue dashboards with forecast accuracy Scalable growth engine capable of supporting $250M+ ARR Success Metrics Efficiency: Customer acquisition cost (CAC), cost per opportunity, and CAC payback Velocity: Sales cycle duration, pipeline aging, and timetorevenue Experience & Qualifications 1215+ years of B2B enterprise marketing experience Minimum of 7 years of progressive experience in senior marketing leadership roles within B2B technology, SaaS, or cybersecurity organizations 5+ years leading revenue or demand marketing in cybersecurity or enterprise SaaS Experience in a PEbacked or highgrowth environment Proven ownership of $150M+ annual pipeline targets Strong financial acumen with deep understanding of CAC, LTV, and growth efficiency Experience working crossfunctionally with CRO, Sales Ops, and Finance Track record of building and scaling highperformance teams Bachelors degree in Marketing, Business, Commerce, or a related field While this role is open to candidates across multiple locations, preference will be given to candidates able to work primarily within Eastern Time (ET) to support collaboration with key stakeholders. Compensation Range The anticipated base salary range for this role is $200,000$230,000 CDN In addition, this position is eligible for a 25% performancebased bonus, aligned to individual and company performance Final compensation will be determined based on factors such as location, experience, qualifications, skills, and internal equity Total Rewards Comprehensive health and wellness benefits Flexible vacation policy Participation in an internal equity program #J-18808-Ljbffr