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OverviewJoin to apply for the Marketing Manager role at Agrifoods International Cooperative Ltd.Job DescriptionRole: Marketing ManagerReports to: Director of MarketingLocation: BC (Burnaby)We are looking for a Marketing Manager to join our Sales & Marketing team. The role is responsible for working collaboratively with the team to lead, develop, and implement marketing programs and help build our family of brands.OpportunitiesIn this role, you will champion and manage a variety of marketing activities across the division. This hybrid role involves managing brands within the Retail Grocery category. The primary objective is to develop and implement effective marketing programs to attract passionate consumers and customers to our brands. You will also lead product innovation ideas from conception to launch. Our leading brands in your portfolio include Happy Planet, Happy Planet Creamery, and a2 Milk.Who you areDrive & motivationYou want to leave your footprint and help grow an amazing teamYou have a strong interest in healthy living and values which align with our brandsYou are passionate about marketing and intuitive and curious by natureYou thrive in a smaller organization and are not afraid to be a hands-on leaderCharacter & AbilitiesYou have exceptional people management, strategic and leadership capabilitiesYou are a persuasive and clear communicator with highly developed interpersonal skillsYou can work collaboratively in a dynamic and fast-paced environmentYou can be scrappy to find creative solutions while staying within budgetKnowledge & SkillsStrong marketing skills across various areasVery strong analytical and project management skillsExperience developing and executing marketing strategies, objectives, and KPIsProven knowledge in all areas of marketing including digital marketing and launching new productsExperience5-10 years in a Consumer Packaged Goods marketing roleDegree in Business, Marketing or related disciplineProficient with MS Office (Outlook, Excel, PowerPoint, Word, MS Teams)Experience with Google Analytics, WordPress, and social media platformsConsumer marketing experience in the food industry and ability to work closely with sales and customers as neededNice-to-HavePassion for food productsSolid understanding of the Retail Grocery channel in CanadaInterest in Health & Wellness products and a healthy lifestyleResponsibilitiesSupport the Marketing team to perform at a high level and implement action plans to meet business targetsDevelop and execute annual Marketing plansOwn the Marketing expense budget and trackingTake a lead role in all new product innovations and ensure cross-functional alignment for flawless executionProvide thought leadership in brand management, marketing, product innovation and customer requestsIdentify and implement areas for improvement within the marketing functionOtherSome travel may be requiredAttendance at industry events and trade shows as neededDetailed Description Of DutiesResponsible for developing annual marketing plans and executing against themOwnership of the Marketing Budget and responsibility for spending and trackingHas P&L responsibility for brand performanceManages all product innovation from concept to in-market executionLeads the brand strategy across defined portfolioManages all facets of Social Media platforms and develops and recommends strategies to grow the user base for our brandsWorks closely with agency partners to develop winning marketing strategies across all 4 Ps of marketingKey media contact for brand related enquiriesSeniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and SalesIndustriesFood & BeveragesReferrals increase your chances of interviewing at Agrifoods International Cooperative Ltd by 2xGet notified about new Marketing Manager jobs in Burnaby, British Columbia, Canada. #J-18808-Ljbffr