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Job Description Job Title: Senior Media Manager - Canada About us With over 200 brands sold in nearly 180 countries, were the worlds leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, youll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating! About the role Diageo Canada is an industry leader in the Spirits, Beer & Ready-to-Drink (RTD) categories, with globally recognized brands such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, Crown Royal and Guinness! Diageo Canadas ambition is to be the best performing, most trusted and respected Consumer Packaged Goods Company in Canada. If you are a media maven, who is passionate about the bev/alc industry in Canada and has a strong understanding of the Canadian media landscape, then we want to talk to you. We have an exciting role for a Senior Manager, Media & Connections Planning! Role Responsibilities Connections Planning Lead growth for the total business as a data-driven media inspiring leader, delivering our strategy, principles and learning agenda to achieve more efficiency, consistency and impact for our portfolio Guide and Develop long-term brand building and impactful in-culture connections plans across paid, owned, earned and shared marketing channels working with IAT and functional teams to ensure strong delivery of communications strategy, role of channels and tactical execution. Lead coordination of In-House Social Team within all planning and execution milestones, setting clear roles and responsibilities across teams throughout the planning cycle. Unlock and deliver a consumer-centric, data-driven approach that informs the right person, occasion, channel and message that delivers our brand experience across all touchpoints with excellence. Strategically lead Diageo Canada''''s total marketing investment planning, execution, measurement and reporting; with a focus on delivering efficient and impactful media guidance, adhering to budget and reporting management processes and needs at the local and global level. Media Planning Lead the briefing and evaluate media plans and scenarios based on budget parameters and brand objectives showcasing trade-offs between options. Work with Agency and Brand teams to ensure media best practices and provide ongoing optimizations that account for business changes throughout the year. Strengthen the points of collaboration for media across total scaled marketing functions, i.e. PR, Culture, Measurement, Partnerships and Creative Champion Diageo values, goals and initiatives through our media execution by participating or owning projects like our Society 2030 goals of Progress and growing our Diversity & Inclusion footprint, Sustainable Media practices and Positive Drinking campaign and partnership execution Lead accountability of media agency, staff and global stakeholder output that delivers on-best in-class the planning, execution and measurement processes through-the-line. Lead the audit and approval process for existing and new ATL partnerships (Media Vendors, Sponsorships, Integrations, etc.) Measurement, Data & Analytics Champion the consumer measurement agenda, leveraging MMM, competitive, Brand Health, Creative and Performance partners to establish optimization decisions that elevate our strategies, plans and executions to best in class expectations and deliver on local and global benchmarks Digital Transformation & Activation Future proof our business by leading digital transformation and accelerate digital marketing with precision in Canada, i.e. data decisioned media, fit for purpose dynamic content opportunities, cohesive digital ecosystem opportunities, etc. Strategically guide the development and execution of Canadas e-Comm & CRM strategy and planning to infuse shoppability in todays developing digital economy. Building 365, e-Comm, infrastructure updates and shoppable capabilities Ensure and facilitate collaboration between the In-House Social Team and creative agency partners as it relates to asset needs and deadlines. Experience / Skills Required At least 10 years of experience in media/comms planning Expert Excel and Powerpoint skills and a comfort with Power BI Excellent verbal and written communications skills Strong measurement and analytical skills and ability to think critically Proven ability to manage multiple projects simultaneously, while being extremely meticulous Ability to influence, persuade and lead broader teams with strong leadership positioning Preferred Knowledge, love and curiosity for media and the impact it can have on the business Demonstrated critical thinking ability within consumer, media and digital landscape Strong negotiating skills and being able to build and manage strong partnerships Ability to confidently present plans and ideas, often to a senior audience Self-starter who is comfortable with a rapidly-changing environment Energetic, relentless drive to succeed, TEAM player Used to working with a variety of partners and building relationships and collaboration Deal with a large volume of requests and know how to prioritize workload Working with Us Compensation Range $100,000.00 CAD - $150,000.00 CAD This posting is being published in relation to a currently existing vacancy. Please note that Diageo uses artificial intelligence in the recruitment process as that term is defined under O. Reg 476/24. Flexible Working Statement Flexibility is key to our success. Talk to us about what flexibility means to you so that youre supported to manage your wellbeing and balance your priorities from day one. Diversity statement Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that youll be welcomed and celebrated for who you are just by being you. Youll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. Worker Type Regular Primary Location Downtown Toronto Additional Locations Job Posting Start Date 2026-03-26 #J-18808-Ljbffr