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Job Title


Creative Lead


Company : KULIN


Location : Thunder bay, Ontario


Created : 2026-04-09


Job Type : Full Time


Job Description

Were looking for a Creative Lead who can both manage and develop a team of designers and video editors, while staying close to the work themselves. Youll own a handful of accounts as a hands-on creative, and youll set the standard for everyone else through the quality of what you make and the feedback you give. The role As Creative Lead, youll manage a small team of designers and video editors while staying hands-on yourself across 23 accounts. Your work sets the bar. Your presence keeps the team sharp. Youll work closely with Creative Strategy, grounding decisions in performance data and contributing to what gets tested and why. Youll develop your direct reportstheir craft, their confidence, and their career pathwhile building client trust on your accounts and bringing a POV to how the team operates over time. Key responsibilities Manage a team of designers and video editors, owning their performance, development, and career growth Produce high-quality digital advertising creative across 23 client accounts, design and video both in scope Own creative direction on your accounts, from brief interpretation through final delivery and QA Give meaningful, direct feedback to your team, you raise the bar without micromanaging Collaborate closely with Creative Strategy on brief development, creative hypotheses, and pipeline planning Stay close to creative performance data, participate in reviews and testing discussions, and bring a sharp creative perspective to whats working and why Balance brand integrity with direct-response objectives, and actively develop that instinct in your team Partner with the UGC team on concept development, briefing, and QA for UGC creative Contribute to client-facing conversations, pitch creative recommendations, build trust with key contacts, and coach your team to do the same Contribute to creative standards, workflows, and SOPs that make quality more repeatable across the team What were looking for 47 years in design or creative roles, with a portfolio that shows strong social and performance creative Experience managing or mentoring other creatives, you know how to develop people without losing your own output quality A clear, confident creative POV, you make decisive creative calls and can articulate the reasoning behind them Proven experience in DTC, performance, or social-first creative, you know what it takes to stop the scroll and convert Comfort with performance data, you can read creative metrics and let them sharpen, not flatten, your instincts Youre actively using AI tools in your creative process. Whether for ideation, concepting, or production, you have a point of view on how it should and shouldnt be used Strong collaborator, you work well alongside strategists, account leads, and clients, and youre at your best when disciplines are genuinely integrated Experience with Meta and Google creative analytics tools is a strong asset Fluency in UGC and creator content is highly preferred Agency experience strongly preferred, you know how to move fast without sacrificing quality What success looks like Your accounts are delivering creative that performs and you understand why Your direct reports are growing in craft, in strategic thinking, and in confidence, because youve made their development your responsibility The teams output quality is visibly higher because of the standards and feedback culture youve built Client relationships on your accounts are strong, youre a trusted creative partner, not just a producer Strategy and production feel like one integrated team, not two departments handing off to each other Were growing our client base and deepening our creative capabilities, and we want creative leadership that reflects that ambition. Youll have real ownership and the support of leadership that treats creative as a competitive advantage, not just a delivery function.