Take charge as a Senior Marketing Manager and lead growth initiatives in the dynamic world of robotics and automation while based in Mexico. Your focus will be on pipeline generation and defining high-value automation prospects. In this strategic role, you will have a hand in shaping marketing strategies, closely work with sales and engineering teams, and travel periodically to the United States to support strategic initiatives. Understanding industrial automation markets will be essential as you develop targeted campaigns and enhance brand presence across the industry. Key Responsibilities: Define key Ideal Customer Profiles (ICP) for targeting Identify and prioritize automation opportunities Formulate marketing strategies aligned with sales objectives Oversee the marketing campaign development and execution Track and analyze industry advancements in automation Requirements: 7+ years of marketing experience, focusing on robotics Familiarity with B2B marketing and lead generation Experience in engaging with technical products Insight into account-based marketing frameworks Proficient in HubSpot or related CRM systems Utilize your strategic marketing skills to elevate visibility and ensure strong lead generation for the growth of innovative automation solutions. #J-18808-Ljbffr
Job Title
Marketing Manager: Drive Growth in Robotics and Automation