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Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and humanfirst, awardwinning work for bluechip client partners including AstraZeneca, ColgatePalmolive, Dell, Ford, Microsoft, Nestl, The CocaCola Company, and Wendys. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. VMLs specialist health network, VML Health, is one of the worlds largest and most awarded health agencies. VMLs global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, SoPaulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the worlds leading brands. We unite cuttingedge media intelligence and data solutions, worldclass creativity, nextgeneration production, transformative enterprise solutions and expert strategic counsel in a single company powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. MC Program VML Marketing Coordinator Program is a large global community of approximately 400 employees sitting at the intersection of Microsoft Marketing and agencies teams. We coordinate campaigns across Microsoft internal stakeholders, VML global Service Delivery Hub teams, and thirdparty agencies. Campaigns generate sales leads which Microsoft then scores and processes according to their sales strategy. Project Execution Leads are a group of clientfacing roles that coordinate intake of requests from MS stakeholders (marketers) on one side and MC Program delivery across multiple disciplines on the other. Purpose of the Job Project Execution Lead acts between the Event, Commercial, Social, and Data & Insights MCs and the Microsoft stakeholders. In this role the Lead plays a key role in receiving full briefings for Marketing Projects, advising stakeholders on MC Program services, processes, SLAs, KPIs and tools, and in coordination of the MC delivery. Responsibilities Planning & Setup Support marketers in developing an integrated and feasible marketing demand generation plan that connects local marketing execution (demand generation) with automated demand generation. Understand global and local governance for planning, setup and measurement of marketing demand generation activities. Advise stakeholders on overall MC Program execution processes, SLA, KPIs, tools & services. Understand targeting criteria and options relative to local marketing priorities, including working with predefined target lists. Ensure past learnings and experiences are documented and incorporated into ongoing commercial marketing planning and execution. Execution & Project Management Act as the single point of contact for MS marketing projects execution and for operational commercial marketing activities that involve multiple MC Program disciplines. Create Marketing Projects & Service Requests in the intake tool on behalf of the Microsoft marketer. Develop the project plan and coordinate marketing execution with all parties involved in an activity VML and Microsoft stakeholders, and third parties. Deploy tracking tools to track the execution progress & ensure accurate spend attribution. Inform stakeholders on progress and resolve issues. Support Microsoft stakeholders in organizing cadence meetings, share meeting documentation &followup on action points related to MC Program activities. Measurement & Reporting Ensure measurement plans reflect reporting requirements provided by marketers. Support marketer's business objectives by providing standard marketing measurement and reporting plans. Ensure business leads are uploaded in a timely manner to Marketo when needed. Use reporting provided by Marketing Services teams to provide specific views/information to stakeholders. Regularly review Marketing Services performance dashboards to understand campaigns performance and lead stage conversions with increased focus on Marketing outcomes and business results. Look across multiple marketing activities to find patterns, best practices and alignment/efficiencies. Support marketing governance, requests, reviews performance of locally created emails using provided dashboards. Subject Matter Expertise Focus on deployment of standard marketing projects; also able to support local nonstandard marketing campaigns. Act as ambassador on global commercial marketing tools & services. Educate local stakeholders on modern marketing services and tool capabilities. Attend Modern Marketing MeetUps to ensure uptodate knowledge. Bring MC Program discipline expertise into campaigns planning and execution when requested or needed. Required Skills & Competencies 2+ years experience in clientfacing project and/or account management role. High level of compliance with company rules & processes, e.g. personal data protection or brand guidelines. Proven project management skills & experience, readiness to assume responsibility for own KPIs, track activities progress and meet critical deadlines. Solid skills in Microsoft tools and software: Word, Excel, PowerPoint, Outlook, Teams. Solid command skills and ability to share often complex information in a structured way. Comfort in dealing with senior clients and thirdparty stakeholders. Ability to simultaneously manage multiple events and activities, and ability to prioritize urgent and important tasks. A strong team player with ability to establish working relations with culturally diverse internal and external partners. Strong problemsolving skills and orientation to detail. Fluent English is essential. propos du programme MC Le programme Marketing Coordinator (MC) de VML rassemble une communaut internationale denviron 400 collaborateurs, au carrefour des quipes marketing de Microsoft et des quipes agences. Notre mission consiste coordonner les campagnes entre les quipes internes de Microsoft, les quipes du Global Service Delivery Hub de VML et diffrents partenaires externes. Ces campagnes permettent de gnrer des leads commerciaux, ensuite valus et traits par Microsoft selon sa stratgie de vente. Au sein de cette organisation, les Project Execution Leads occupent un rle central. Ils assurent linterface entre les demandes exprimes par les parties prenantes Microsoft et la mise en uvre oprationnelle des services du programme MC, en coordination avec plusieurs expertises. Finalit du poste En tant que Project Execution Lead, vous faites le lien entre les quipes MC spcialises en vnementiel, marketing commercial, social media, data & insights et les parties prenantes chez Microsoft. Vous jouez un rle cl dans la bonne rception des briefs marketing, laccompagnement des interlocuteurs sur les services, processus, SLA, KPI et outils du programme MC, ainsi que dans la coordination de lexcution des projets. Vos missions Planification et cadrage Accompagner les quipes marketing dans la construction de plans de gnration de demande intgrs, ralistes et aligns avec les priorits locales. Faire le lien entre les actions marketing locales et les dispositifs automatiss de gnration de demande. Comprendre et appliquer les rgles de gouvernance globale et locale lies la planification, au dploiement et la mesure des actions marketing. Conseiller les parties prenantes sur les processus du programme MC, les niveaux de service (SLA), les indicateurs de performance (KPI), les outils et les services disponibles. Matriser les critres de ciblage et les options daudience en fonction des enjeux marketing locaux, y compris lutilisation de listes cibles prdfinies. Veiller capitaliser sur les retours dexprience et intgrer les apprentissages dans les futures actions marketing. Excution et gestion de projet tre le point de contact principal pour lexcution des projets marketing Microsoft impliquant plusieurs expertises du programme MC. Crer, pour le compte des quipes marketing Microsoft, les Marketing Projects et Service Requests dans loutil de gestion des demandes. laborer les plans projets et coordonner leur mise en uvre avec lensemble des parties prenantes concernes : quipes VML, quipes Microsoft et partenaires externes. Mettre en place les outils de suivi ncessaires pour piloter lavancement des actions et assurer une attribution fiable des dpenses. Assurer une communication rgulire sur ltat davancement des projets et grer les points de blocage de manire proactive. Accompagner les parties prenantes Microsoft dans lorganisation des runions de suivi, le partage des comptes rendus et le suivi des actions lies au programme MC. Mesure et reporting Sassurer que les plans de mesure rpondent aux besoins de reporting dfinis par les quipes marketing. Contribuer aux objectifs business des marketeurs en proposant des plans de mesure et de reporting standardiss. Veiller ce que les leads soient intgrs dans Marketo dans les dlais requis, lorsque cela est ncessaire. Exploiter les reportings fournis par les quipes Marketing Services afin de produire des analyses et des vues adaptes aux besoins des parties prenantes. Analyser rgulirement les tableaux de bord de performance pour suivre les rsultats des campagnes, les conversions de leads et les impacts business. Identifier, travers plusieurs actions marketing, les tendances, bonnes pratiques et leviers doptimisation. Contribuer la gouvernance marketing ainsi quau suivi et lvaluation des performances des emails crs localement, laide des dashboards disponibles. Expertise et accompagnement Intervenir principalement sur le dploiement de projets marketing standard, tout en tant en mesure de soutenir certaines campagnes locales plus spcifiques. Jouer un rle dambassadeur des outils et services globaux de marketing commercial. Sensibiliser les quipes locales aux pratiques de marketing moderne et aux capacits offertes par les outils. Participer aux Modern Marketing MeetUps afin de maintenir vos connaissances jour. Apporter votre expertise mtier dans la planification et lexcution des campagnes lorsque cela est ncessaire. Profil recherch Vous avez dj volu dans un environnement orient client et projet, et vous tes laise dans des contextes internationaux, structurs et exigeants. Vous Apportez Notamment Au moins 2 ans dexprience dans un rle de gestion de projet et/ou de gestion de compte avec une forte dimension relation client. Une excellente rigueur dans le respect des rgles, processus et standards de lentreprise, notamment en matire de protection des donnes personnelles et de guidelines de marque. Une exprience confirme en gestion de projet, avec la capacit piloter vos indicateurs, suivre lavancement des activits et respecter des dlais critiques. Une bonne matrise des outils Microsoft : Word, Excel, PowerPoint, Outlook et Teams. De solides comptences en communication, avec la capacit de structurer et de transmettre clairement des informations parfois complexes. Une aisance relationnelle avec des interlocuteurs varis, y compris des parties prenantes senior et des partenaires externes. La capacit grer plusieurs projets ou activits en parallle, tout en sachant prioriser efficacement. Un fort esprit dquipe et une relle capacit collaborer avec des partenaires internes et externes issus de cultures diverses. De trs bonnes comptences en rsolution de problmes, ainsi quun grand sens du dtail. Une matrise courante de langlais, indispensable dans le cadre du poste. Estimated Salary $39,750$66,250 CAD A WorkLife Balance We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why weve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Equal Opportunity Employer WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Legal Notice When you click 'Submit Application', this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and how you can update the information you have provided us or how to remove it. #J-18808-Ljbffr