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Job Title


Associate Director of Resourcing (Remote Canada)


Company : Directive


Location : Calgary, Alberta


Created : 2026-04-17


Job Type : Full Time


Job Description

Roles and Responsibilities Directive Consulting is the leading B2B performance marketing agency that delivers real revenuenot just leads. We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLswere here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries. We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past whats expectedsparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, youll fit right in. But heres the fun partwe dont just deliver results; were shaping the future of marketing. Ready to build something that breaks the mold? About the Role The Associate Director of Resourcing is a newly created, highvisibility role sitting at the intersection of sales, operations, people operations, and finance. This person will serve as Directive''s central source of truth for resource data, capacity visibility, and staffing recommendationsproviding P&L owners, department heads, and the leadership team with the analysis and options they need to make confident, welltimed decisions. The ideal candidate will take full ownership of the data, the model, the forwardlooking view, and the credibility to make recommendations that leadership can trust and act on. We are looking for a practitioner who has done this work before in a billablehours, scopebased environment and who understands that influence without authority is a skillone that requires both analytical rigor and strong stakeholder relationships. New Business Estimation & Scoping Monthly responsibility to update pricing estimator to account for latest salary inputs, markups and Fx rates. Partner with Sales to estimate resource requirements for new business opportunities, upsells, and crosssells. Translate scope of work documents and sales proposals into staffing models, hour allocations, and team configurations. Flag capacity conflicts or risks to the appropriate decisionmakers before they become delivery problems. Resource Recommendations & Identification Maintain a realtime view of team capacity by role, division, and skill set across all three divisions. Develop staffing recommendations for new and expanding engagements, presenting options and tradeoffs to team leads and department heads for final assignment decisions. Identify coverage gaps and surface conflicts between incoming demand and available supply with enough lead time for leadership to act. Transition Support & Workload Continuity Model and present resource reallocation options for incoming clients, giving leadership a clear picture of staffing implications before new accounts go live. Develop offboarding resource plans for departing clients, identifying how freed capacity can be redistributed and presenting recommendations to the appropriate team leads. Headcount Planning & Recommendations Build databacked hiring recommendationsincluding timing, role type, and projected utilization impactfor review and approval by department heads and Finance. Participate in headcount planning cycles as the resourcing data owner, providing the analytical foundation for final decisions made by leadership. Capacity Forecasting & Planning Own the capacity planning model, updated on a rolling basis, incorporating inputs from: Active sales pipeline (stageweighted) Harvest hours data (actuals vs. budgeted by client and role) Client goal achievement and retention signals Gross margin target vs. actual by engagement and division Client retention goals and renewal probability Develop and maintain KPIs that connect resource recommendations to financial and retention outcomes. Present capacity and utilization insightsalong with clear options and a point of viewto Finance and division leadership on a regular cadence. Experience 48+ years in a resource management, capacity planning, or workforce planning role. Must have: Agency or complex professional services backgroundunderstand billable hours, utilization targets, scopebased delivery, and the dynamics of a clientfacing services business. Direct experience managing resource planning through client transitions and employeelevel workforce changes. Familiarity with tools such as Harvest, or comparable platforms, and the judgment to evaluate and recommend the right fit for a growing agency. Skills & Competencies Strong analytical and financial modeling skillscomfortable in spreadsheets and can build a capacity model from scratch. Effective at presenting options and recommendations to senior stakeholdersknow how to frame a decision, not just report data. Comfortable operating as an influential advisor rather than a final decisionmaker; understand that value lies in recommendation quality, not authority. Operates with discretionthis role has visibility into sensitive information, including employee performance, compensation changes, terminations, and leave. Systems thinker who can see the full picture across sales, delivery, finance, and people. Calm under pressure with the ability to model scenarios quickly when unplanned transitions require fast decision support. Nice to Have Experience in B2B, SaaS, or performance marketing agency environments. Familiarity with Salesforce or a comparable CRM for pipeline integration. Exposure to gross margin modeling at the engagement level. What We Offer Compensation for this role includes a competitive base salary. Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employerpaid plan for you and a 50% employer contribution for your dependents. Mental Access to certified therapists through Spring Health, membership to Headspace. Physical Gympass. Time Off Unlimited PTO (2week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave. Financial Traditional and Roth 401(k) with a 3% company match. Bonus Annual bonus based on tenure, which scales in total amount over time. Annual Anniversary Trip with peers and executive leadership for fun and entertainment! Work Environment Requirements As a remotefirst company, youll have the ability to work from anywhere in the US, with the option to enjoy our stateoftheart offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any preemployment testing, or otherwise participating in the employee selection process, direct your inquiries to . Additional Information At Directive, one of our core values is People First. Were committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #J-18808-Ljbffr