Job Title

About KOHO Were on a mission to make financial services better for every Canadian. That means no hidden fees, no predatory interest ratesjust financial products designed to help our users spend smart, save more, and build real wealth. Were a performance organization with a strong heart: we care deeply about outcomes, and everything ties back to our missionto financially empower a generation of Canadians. At KOHO, were not your average 95. We believe real impact comes from people who are trusted, empowered, and supported to do their best workwithout sacrificing their lives to do it. We prioritize worklife integration, not just worklife balance. That means asynchronous collaboration, flexible hours, and a remotefirst setup built around autonomy and high trust. KOHO is entering its next chapterleaner, smarter, more AIintegrated. Were building for impact, not bureaucracy. If you thrive in environments that value clarity, ownership, and bold thinking, youll fit right in. About The Role Were looking for a Senior Manager, Integrated Marketing to join our team for a role to work remotely based in Canada. Reporting to the Director, Integrated Marketing youll be a part of a team that sits at the intersection of Brand, Product, and Performance. You will be the architect of our narrative, responsible for defining why users should choose KOHO and how we tell that story across every touchpoint. In this peoplemanager role, you will lead the strategy for major brandbuilding campaigns and product launches, orchestrating efforts across partnerships, digital media, OOH, PR and more. You will act as the bridge between our product roadmap and market presence, ensuring our positioning is sharp, databacked, and deeply connected to our users needs. What Youll Be Doing Brand Positioning & Value Proposition: Own the brand narrative. Define and refine KOHOs positioning in the market to ensure we stand out in a crowded fintech landscape. Integrated Campaign Strategy: Develop and lead brandbuilding campaigns that drive awareness and acquisition. Orchestrate cohesive execution across varied channels including digital media, OOH, PR, partnerships, influencer channels and more. GotoMarket (GTM) Leadership: Design and execute GTM strategies for new product and feature launches to increase user engagement, retention and profitability. UserFirst Advocacy: Champion a ''userfirst'' mentality. Demonstrate a deep curiosity for our user base by leveraging qualitative and quantitative insights to inform all marketing strategies. Analytics & Optimization: Utilize strong analytical skills to set KPIs, measure campaign effectiveness, and optimize spend/efforts for maximum ROI. CrossFunctional Collaboration: Partner with Product, Creative, Affiliate, Social, and Performance teams to ensure consistent messaging and seamless execution. Who You Are Strategic & Analytical: You can build a highlevel strategy, execute seamlessly and also dive deep into the data to prove whats working. A Storyteller: You know how to translate complex product features into compelling consumer benefits. Collaborative Leader: You excel at aligning multiple stakeholders and driving projects forward without friction. Curious: You are obsessed with understanding human behavior and the ''why'' behind user actions. An Owner: You have strong agency and believe that you have the power to make things happen and to influence positive change. The budgeted salary range for this role is $150,000 - $180,000 CAD / year. At KOHO, we are dedicated to providing pay transparency to all candidates. Compensation at KOHO is determined through various factors including but not limited to: comparable salary market data within Canada, technical skill assessment, a holistic view of previous work history, and internal pay equity with other KOHO team members. Description De Poste En Franais propos du rle Nous sommes la recherche dune Senior Manager, Marketing intgr pour rejoindre notre quipe dans un rle entirement distance bas au Canada. Relevant du/de la Directeurtrice, Marketing intgr , vous ferez partie dune quipe situe lintersection de la Marque, du Produit et de la Performance. Vous serez larchitecte de notre narration, responsable de dfinir pourquoi les utilisateurs devraient choisir KOHO et de dterminer comment raconter cette histoire travers tous les points de contact. Dans ce rle de gestion dquipe, vous dirigerez la stratgie des grandes campagnes de marque et des lancements de produits, en orchestrant les efforts travers les partenariats, les mdias numriques, laffichage extrieur (OOH), les relations publiques et plus encore. Vous agirez comme le lien entre notre feuille de route produit et notre prsence sur le march, en veillant ce que notre positionnement soit clair, fond sur les donnes et profondment connect aux besoins de nos utilisateurs. Responsabilits Positionnement de la marque et proposition de valeur : tre responsable de la narration de la marque. Dfinir et affiner le positionnement de KOHO afin de nous dmarquer dans un march fintech trs concurrentiel. Stratgie de campagnes intgres : Dvelopper et diriger des campagnes de marque visant accrotre la notorit et lacquisition. Orchestrer une excution cohrente sur divers canaux, notamment les mdias numriques, laffichage extrieur (OOH), les relations publiques, les partenariats, les influenceurs et plus encore. Leadership GotoMarket (GTM) : Concevoir et excuter des stratgies de mise en march pour les lancements de nouveaux produits et fonctionnalits afin daugmenter lengagement, la rtention et la rentabilit. Orientation utilisateur avant tout : Promouvoir une mentalit centre sur lutilisateur. Faire preuve dune grande curiosit envers notre base dutilisateurs en exploitant des donnes qualitatives et quantitatives pour orienter toutes les stratgies marketing. Analyse et optimisation : Utiliser de solides comptences analytiques pour dfinir les KPI, mesurer lefficacit des campagnes et optimiser les investissements et les efforts pour maximiser le ROI. Collaboration interfonctionnelle : Collaborer avec les quipes Produit, Cration, Affilis, Social et Performance afin dassurer une cohrence des messages et une excution fluide. Qui vous tes Stratgique et analytique : Vous tes capable de btir une stratgie globale, dexcuter efficacement et dexplorer les donnes en profondeur pour dmontrer ce qui fonctionne. Une conteurse : Vous savez traduire des fonctionnalits produit complexes en bnfices convaincants pour les consommateurs. Leader collaboratifve : Vous excellez dans lalignement de multiples parties prenantes et faites avancer les projets sans friction. Curieuxse : Vous tes passionne par la comprhension du comportement humain et du '' pourquoi '' derrire les actions des utilisateurs. Une propritaire : Vous avez un fort sens de linitiative et croyez en votre capacit faire avancer les choses et gnrer des changements positifs. KOHO is for builders If youre energized by challenge, motivated by mission, and want to be part of a team that punches above its weight we want to hear from you. The KOHO culture is one of collaboration, creativity, and diverse perspectives. We are committed to building and fostering an inclusive, accessible environment for everyone. If you have any questions, concerns, or requests regarding accessibility needs, please contact and the People and Culture team will be happy to help. AI Disclosure: KOHO uses artificial intelligence (AI) in certain aspects of its recruitment process to screen, assess, or select applicants. For any questions or concerns, please contact us at . Note: this posting is for an existing vacancy that we are seeking to fill. #J-18808-Ljbffr