Job Title

Creative Niche has been exclusively retained by the Wilder Institute/Calgary Zoo to lead the search for a Director, Brand & Public Relations, a pivotal leadership role shaping the voice, brand, and global reputation of one of Canadas leading conservation organizations. About the Opportunity The Wilder Institute/Calgary Zoo is a recognized global leader in wildlife conservation, inspiring action to sustain wildlife and wild places. As Director, Brand & Public Relations, you will lead the strategy and execution of brand, marketing, communications, and public engagement initiatives that elevate the organizations profile locally and globally. This is a high-impact role responsible for driving audience growth, deepening community connection, and delivering a cohesive, compelling brand experience across every touchpoint, from onsite visitor experiences to global conservation storytelling. The Role Reporting to the Chief Development & External Relations Officer, you will: Lead brand and marketing strategy, ensuring a clear, consistent voice and visual identity across all platforms Drive integrated campaigns that increase attendance, engagement, and awareness across diverse audiences Shape the organizations narrative, translating conservation impact into powerful, missiondriven storytelling Oversee public relations, including media strategy, spokesperson alignment, and crisis communications Own digital strategy, optimizing performance across social, web, email, and paid channels Enhance the visitor experience, contributing to interpretive planning, signage, and onsite storytelling Build strategic partnerships across community, tourism, and industry stakeholders Collaborate crossfunctionally to align internal teams around brand and communications priorities Leadership Impact Lead and develop a highperforming marketing, communications, and PR team Set and execute a longterm vision aligned with the organizations strategic plan Oversee budgets, resources, and external partners Champion collaboration and strengthen internal alignment around brand and voice What You Bring 15+ years of progressive experience in marketing and communications, including leadership at the Director level Proven success building and evolving brands in complex, highprofile organizations Deep expertise in integrated marketing, media relations, and communications strategy Strong storytelling instincts with the ability to translate purpose into compelling content Experience managing crisis communications and highvisibility public narratives Digital fluency across social, web, and performance marketing Exceptional leadership, stakeholder management, and influencing skills A collaborative, strategic mindset with strong business and operational acumen Why This Role This is a rare opportunity to shape the brand and voice of an organization with global impact. Youll play a critical role in connecting people to conservation, driving meaningful engagement, and elevating a mission that matters. Fulltime, leadership role Oversight of significant operating and revenuedriving initiatives Location: Calgary, AB (onpark position, with occasional travel) RRSP matching contribution Relocation package offered If youre interested in leading brand and communications for a purposedriven organization at scale, wed love to connect. Equal Opportunity & Experience Canadian experience is not required for consideration. Equivalent international experience is valued equally. The Wilder Institute/Calgary Zoo strives to cultivate a workplace in which everyone feels welcome and empowered to bring their authentic selves to work. As a conservation organization, they respect and value the diversity of all life and come together as individuals and teammates to achieve the organizations mission and vision. They recognize the value of diversity, equity, and inclusion, and work to advance our culture to ensure diverse viewpoints are heard and everyone has an equitable chance to succeed and thrive. #J-18808-Ljbffr