Job Title

Vice President, Brand and Market Strategy United States (Remote) We are seeking a bold and strategic VP of Brand and Market Strategy to define how the market understands SOCi and the category we are creating. This is a missioncritical leadership role. You are not just building a brand you are shaping the narrative for an entirely new category at the intersection of AI, local search, and multilocation marketing. You will define our market positioning, elevate our voice, and ensure everything from executive storytelling to product messaging ladders into a single, powerful story. This is a brandled role (6070%) with executive oversight of Product Marketing (3040%). You will own how SOCi shows up across every touchpoint from our category narrative and thought leadership to our content strategy and communications engine while ensuring our product marketing function translates that narrative into clear, differentiated, and revenuedriving gotomarket execution. Salary: SOCi expects to pay a base salary in the range of $190,000 $250,000 USD base plus bonuses/commission. Within the range, individual pay is determined by factors such as jobrelated skills, experience, and relevant education or training. Who We Are SOCi is redefining how multilocation enterprises achieve local and AI search visibility with the worlds first agentic workforce. Built specifically for distributed brands, SOCis brandtrained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews ensuring every location is visible, discoverable, and growing in todays geodriven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the Worlds Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done intelligently, consistently, and at scale. How Youll Make an Impact Market Narrative & Category Leadership Define and evolve SOCis category narrative, positioning, and messaging architecture Establish a clear, differentiated point of view that answers: why change, why now, why SOCi Ensure consistency of narrative across brand, product, sales, and executive communications Shape how analysts, media, customers, and the market understand SOCi Brand Strategy & Experience Own SOCis brand strategy, identity, and voice across all digital and offline touchpoints Ensure a consistent and highquality brand experience across digital channels, campaigns, events, and customer interactions Lead and scale a highperforming brand and creative organization Authority, Content & Earned Channel Strategy Own SOCis earned and owned media strategy to build market authority and executive visibility Define the role of key channels including LinkedIn, YouTube, blog/editorial, PR, and industry publications Build and scale an alwayson content engine that reinforces SOCis narrative and engages enterprise buyers Oversee development of thought leadership programs, including proprietary research, data insights, and executive POVs Partner with executive leadership to amplify SOCis voice across social platforms, speaking engagements, and media Communications & Executive Visibility Lead SOCis communications strategy, including media relations, analyst engagement, and corporate messaging Elevate executive presence through keynotes, bylines, interviews, and industry influence Ensure SOCi maintains a strong and differentiated voice in the market Lead and mentor the Product Marketing function, including a Sr. Director and team Ensure product messaging, positioning, and gotomarket strategies align with the broader market narrative Provide strategic oversight across: Messaging frameworks Product launches and company readiness Sales enablement and competitive positioning Step in for tierone launches, strategic deals, and executivelevel product storytelling Act as a senior product evangelist internally and externally when needed Go-toMarket Narrative & CrossFunctional Alignment Partner with Product, Sales, Demand Generation, and Customer Success to ensure alignment across the full customer journey Drive consistency between brand narrative, product messaging, and revenue strategy Influence executive decisionmaking through market insights, customer understanding, and competitive intelligence Brand & Narrative Operating Model Build a modern brand and communications operating system with clear KPIs tied to awareness, perception, and pipeline impact Establish measurement frameworks that connect brand investment to business outcomes Own budget, planning, and performance reporting across brand, communications, and product marketing teams What Youll Need to be Successful Remote Opportunity : Ability to work 100% remotely Must Have : 7+ years of B2B Product Marketing experience working in a fastpaced, highgrowth environment Demonstrated success in past Head of Marketing roles (bonus if you''ve led Product Marketing teams) building, leading and mentoring highperforming teams as well as growing revenue Demonstrated success in navigating and influencing challenging dynamics at the executive level, including managing strong personalities and engaging in direct, candid conversations while maintaining professionalism and focus on outcomes In depth, handson experience with all core product / solution marketing functions positioning, pricing, packaging, GTM planning, sales enablement, marketing research, competitive intel and product launch Demonstrated creative thinking with ability to develop new programs that generate awareness and intent, enable sales and excite customers Demonstrated ability to be both strategic and handson and juggle multiple initiatives with confidence and grace Excellent written and verbal skills, especially in the ability to distill the complex into simple, compelling messages that resonate You are highly collaborative, have strong interpersonal skills, positive attitude and ability to develop positive and productive working relationships across our organization Your executive team trusts you because you use data to make better decisions and drive results; you are not afraid to experiment and fail because you use it to learn and drive improvement Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned Education : Bachelor''s degree in a related field Position will remain open with applications due by April 24, 2026. This position is being hired on an urgent basis. The application window may close before April 24, 2026 if SOCi receives a sufficient number of applications to select a candidate prior to that date. What SOCi Provides to You Comprehensive Benefits Package (fulltime permanent, noncontract roles only) Health insurance plans, dental, and vision Wellness incentives 401(k) plan with employer match Flexible Work Environment (fulltime, noncontract roles only) Flexible paid time off Quarterly wellness days Paid holidays Empowering Career Growth and Success Whats Important at SOCi Led by a team of industry experts, SOCi is leading the pack in agentic marketing for multilocation brands. Our passionate team of SOCialites work from home around the globe! Our collaborative, dynamic culture allows our teams to work crossfunctionally and optimize productivity. We are a fastpaced, agile environment where thought leadership and input are encouraged. If you are looking for a place where you can come and make a difference in the way enterprise organizations utilize social technology, then SOCi is for you. Visit soci.ai for more information. As set forth in SOCis Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. #J-18808-Ljbffr