Job Title

Performance Marketing Manager Were looking for a Performance Marketing Manager with deep expertise in Meta Ads, Snapchat, TikTok, and StackAdapt a handson optimizer who thrives on testing, datadriven scaling, and creative collaboration. Someone with Mobile User Acquisition experience. Key Responsibilities Plan, launch, and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt , focused on driving high-quality mobile installs and first-time deposits. Manage and scale 7figure monthly budgets , ensuring strong ROAS, retention, and user lifetime value. Leverage AppsFlyer for event mapping, attribution, and cohort analysis. Lead creative strategy and testing collaborate with the art team to produce high-performing static and video assets based on data insights. Execute a structured A/B testing framework to identify winning audiences, placements, and creatives. Continuously optimize campaigns for cost efficiency, engagement, and revenue adjusting bidding, segmentation, and creative rotation in real time. Build and refine tracking and reporting frameworks for visibility across all acquisition funnels. Monitor platform changes (SKAN, privacy updates, attribution models) and proactively adapt strategies. Integrate and align brand awareness and performance campaigns to maximize crosschannel efficiency. Explore new growth opportunities through programmatic, influencer, and emerging ad networks. Requirements 34+ years of handson experience in performance marketing / user acquisition across Meta, TikTok, Snapchat, and StackAdapt . Proven ability to manage and optimize large-scale budgets (7 figures annually) with measurable performance impact. Deep expertise in campaign optimization , bid strategy, audience segmentation, and conversion rate improvement. Strong understanding of mobile app acquisition , AppsFlyer tracking , and post-install event optimization . Experience collaborating closely with creative and motion teams on ad concepts and iterations. Strong analytical mindset ability to translate complex data into clear strategic actions. Excellent understanding of A/B testing , ROAS optimization , FTDfocused funnels , Nice to Have Experience in iGaming is preferred. Familiarity with servertoserver (S2S) setups and campaign event tracking. Handson experience integrating AppsFlyer , Meta Pixel , or TikTok Events API . Strong creative sense combined with performancefirst mindset. What We Offer A highimpact role in a fastscaling global company. Competitive compensation and performancebased bonus structure . Direct collaboration with senior leadership and creative teams. Access to premium ad tech AppsFlyer, Meta Business Suite, TikTok Ads Manager, StackAdapt , and more. A creative, analytical, and growthoriented work culture. #J-18808-Ljbffr