Job Title

Take your career to new heights with Loopio! Loopio is looking for a data-driven go-to-market leader to join the Marketing organization as Director, Performance Marketing. Youll develop innovative programs and data-driven campaigns collaborating with brand, product marketing, content, digital, alliances, and RevOps. You''ll be a key driver of our growth strategy, sitting at the intersection of marketing, sales, and revenue operations. Reporting to the Sr. Director, Growth, you''ll work closely with cross-functional partners. Your primary focus will be to build and execute campaigns that fuel our pipeline and accelerate our mission of helping companies shine in every response. What Youll Be Doing Develop and own the demand-generation strategy, setting vision, goals, metrics, and roadmaps for multichannel campaigns (digital, events, paid media, partners, etc.). Lead the execution of integrated campaigns to attract, nurture, and convert prospects (awareness to MQL to SQL), collaborating closely with Content, Product Marketing, and Sales Development. Partner with Sales Leadership and Revenue Operations for alignment on target markets, buyer personas, lead scoring, qualification criteria, and hand-off processes. Oversee marketing automation, CRM integration, attribution modelling, and analytics to measure performance, pipeline contribution, CPL/CPA, and optimize ROI continuously. Manage budget, forecasting, and resource allocation for demand generation, optimizing spend across channels and geographies, and reporting results to senior leadership. Lead, mentor, and build a high-performance demand generation/growth team, setting clear KPIs, driving process improvement, and fostering a culture of testing and learning. Directly own the holistic growth engine, encompassing performance marketing (paid acquisition), and lifecycle marketing, setting the integrated growth standard. Stay current on industry trends, emerging technologies (e.g., ABM, AI in marketing), and the competitive landscape to ensure differentiation and innovation in growth and acquisition strategies. What Youll Bring To The Team You have an innate sense of urgency and accountability, and can model this tempo for your team and the broader organization. 10+ years in demand generation/acquisition marketing, with 5+ years in a B2B leadership role responsible for pipeline and revenue. Proven track record of scaling demand-generation programs and consistently delivering aggressive growth targets in a B2B/SaaS environment. Expertise in digital channels (paid media, SEO, email, etc.), marketing automation (HubSpot), and CRM platforms (Salesforce/HubSpot CRM). Deep analytical skills covering attribution, ROI, forecasting, performance optimization, and high fluency in metrics and funnels. Strong knowledge of ABM, lead scoring, segmentation, and buyerjourney optimization. Excellent crossfunctional leadership, stakeholder management (especially with Sales/RevOps), and communication skills. Enjoys leading from the front and raising the standard for execution in a scaleup environment. Where Youll Work Loopio is a remotefirst workplace with HQ in Canada and established hub regions globally where we hire from. Our employees (or Loopers) live and work in Canada (BC and ON), UK (London), and India (Gujarat, Maharashtra, Bengaluru). The majority of our team is based in ON and BC, meaning employees live and work remotely within a 300km radius of Toronto and Vancouver. We offer flexible coworking locations for Loopers in ON and BC. Those in ON can work from a convenient coworking space in Downtown Toronto, 12 minutes from Union Station. BC Loopers can work centrally in Vancouver. Youll collaborate virtually across the UK, India, and North America, with core sync hours and focus time for deep work (headsdown) during the workday. We encourage asynchronous collaboration to work effectively as a global #OneTeam. Why Youll Working at Loopio Your manager supports your development through regular feedback and 1on1s, leveraging Lattice for performance conversations. You can elevate your craft and explore creativity, with a dedicated professional mastery allowance for learning support. We encourage experimentation and innovative thinking to drive impact. We offer a range of health and wellness benefits to support wellbeing from day one. Well set you up to work remotely with a MacBook, monthly phone and internet subsidy, and a workfromhome budget to equip your home office. Youll join a supportive culture with opportunities for connection in a remotefirst environment. Participate in townhalls, AMA, and quarterly celebrations to celebrate wins and milestones as #oneteam. Our four active Employee Resource Groups offer opportunities to learn and connect yearround. Youll be part of an awardwinning workplace with opportunities to make a big impact. Compensation Range: CA$130K - CA$180K Loopio is an equal opportunity employer that is deeply committed to building equitable workplaces that are diverse and inclusive. We actively encourage candidates from all backgrounds and lifestyles to consider us as a future employer. Please contact a member of our Talent Experience team () should you require accommodations at any point during our virtual interview processes. #J-18808-Ljbffr