Job Title

KEY PURPOSE STATEMENT The Regional Marketing Manager will be responsible for local brand development aligned with global and national brand strategies; they will focus on customer and channel planning, local brand activation and collaborating with cross-functional teams to ensure executional excellence in market. This includes managing the programming calendar, marketing tool development, event activation and communication to local sales teams. ROLE OVERVIEW The Regional Marketing Manager will manage local marketing programs and activations, ensuring the brand strategy is properly represented in market. They will create programs and activations for key customers in collaboration with the Brand Marketing team, establish execution plans, develop supporting sales materials, and manage all aspects of off-trade and on-trade POSM with global and local partners. They will also communicate all local ATL and BTL programming within Asahi Canada with proper leadtimes to enable sales teams to sellin. This role is critical to our commercial ambitions to grow our brand portfolio in the largest Canadian market. KEY RESPONSIBILITIES Regional Marketing Plan Development & Management Participate in building the annual planning process for Integrated Activity Plan (IAP) Owner of the trade marketing calendar for Ontario, the keystone tool used by stakeholders across the company to plan, budget and evaluate customer activities Work with sales teams to learn and build programs and activations that meet customer needs Ensure all program elements of the trade marketing calendar are delivered complete and on time Communicate all programs with proper leadtime to ensure stakeholders have sufficient time to deliver in market Trade Marketing On & Off Trade Develop and execute local programs and plans for key offtrade & ontrade priority customers in partnership with the sales teams Increase premium brand visibility in trade by working with sales teams and customers to develop standout POSM and visibility tools Demonstrate program efficiency by measuring performance against stated goals and delivering work within budget to improve marketing spend effectiveness Develop local POS materials for both the offtrade & ontrade and manage biannual global ordering window process for the region Ongoing management of POS warehousing, stock and reordering process for the local market Manage thirdparty POSM partner(s) locally and globally ensuring our quality and pricing requirements are met Event Activation Work with brand marketing team on local events to align to global and national brand objectives Lead the development and execution of brand experiences, sponsorships, and sampling activations at festivals, cultural events, trade shows, and other consumerfacing opportunities across the province Collaborate with event agencies, local partners, and venue organizers to manage logistics, staffing, branded assets, and experiential design elements Track event performance and consumer engagement, compiling postevent reports with KPIs, insights, and ROI analysis KEY CAPABILITIES REQUIRED University degree in Marketing or related field Experience in the field of CPG/alcoholic beverages in Canada (5 years minimum) Experience in field sales / Customer relationship management is an asset Experience working with the LCBO is an asset Commercial business and sales orientation with a strict focus on results, with a proven track record Budget development and tracking experience Selfsufficient, independently driven and a keen problem solver Some evening work and travel required ASAHI BEHAVIOURS Committed we do what we say we will do Cooperative we are stronger when we work together Curious we are openminded and discover better ways Bold we are clear and decisive in whatever we do Empowering I bring out the best in my people Asahi Canada welcomes applications from people with disabilities and will make accommodations, upon request, for any part of our selection process. #J-18808-Ljbffr