Job Title

Kaseya is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide powered by AI. Kaseyas bestinbreed technologies allow organizations to efficiently manage and secure IT to drive sustained business success. Kaseya has achieved sustained, strong doubledigit growth over the past several years and is backed by Insight Venture Partners, a leading global private equity firm investing in highgrowth technology and software companies that drive transformative change in the industries they serve. Founded in 2000, Kaseya currently serves customers in over 20 countries across a wide variety of industries and manages over 15 million endpoints worldwide. To learn more about our company and our awardwinning solutions, visit and for more information on Kaseyas culture. Kaseya is not your typical company. We are not afraid to tell you exactly who we are and our expectations. The thousands of people that succeed at Kaseya are prepared to go above and beyond for the betterment of our customers. Marketing Strategy Sr. Analyst Location: Vancouver, Canada Reports To: VP of Marketing Strategy Salary: $120,000 - 135,000 CAD About the Role Kaseya is seeking a Marketing Sr. Analyst to help shape and optimise the company's global marketing strategy across its portfolio of IT and cybersecurity solutions. In this highly visible role, you'll build comprehensive Power BI dashboards and reports that drive strategic decisionmaking, while working crossfunctionally to analyse performance trends, evaluate market opportunities, and support gotomarket initiatives that fuel growth and customer acquisition. This role is ideal for a strategic thinker with advanced Power BI expertise, strong analytical capabilities, B2B experience, and a passion for translating data into actionable insights through compelling visualisations and reports. Key Responsibilities Design and build executivelevel Power BI dashboards and reports that provide realtime visibility into marketing performance, pipeline health, and ROI metrics Create automated reporting frameworks in Power BI to track strategic KPIs including brand reach, pipeline velocity, win rates, CAC, and market share Develop interactive data models that enable selfservice analytics for marketing leaders across demand generation, product marketing, and revenue operations Develop strategic marketing insights to inform GTM planning, segmentation, campaign prioritisation, and budget allocation Build Power BI reports integrating multiple data sources (Salesforce, Marketo, financial systems) to provide comprehensive campaign and channel performance analysis Analyse internal performance data alongside external market, customer, and competitive intelligence Partner with Revenue Marketing, Product Marketing, and RevOps to align strategy across demand generation and pipeline creation Support strategic planning processes including quarterly and annual marketing reviews, board reporting, and campaign prioritisation Design Power BI visualisations and models to assess ROI, CAC, and marketing contribution to revenue with drilldown capabilities Conduct customer lifetime value (CLV) modelling and create Power BI reports to inform segmentation, retention, and marketing investment decisions Develop executive dashboards for boardlevel reporting on competitive moves, market shifts, and channel effectiveness Set and refine the longterm strategic vision for the marketing organization, aligning goals across brands and business units Requirements 57 years in marketing strategy, marketing analytics, or GTM strategy (B2B SaaS or tech preferred) Advanced Power BI skills required must demonstrate ability to build complex reports, DAX calculations, data models, and interactive dashboards from scratch Proven track record of developing and maintaining productionlevel Power BI reports used by executive leadership for strategic decisionmaking Strong proficiency in SQL for data extraction and manipulation Experience with Excel (advanced formulas, pivot tables, data modelling) Deep knowledge of CRM/marketing platforms (Salesforce, HubSpot, Marketo) and integrating them into Power BI reports Demonstrated ability to turn data into strategy with clear, actionable recommendations and compelling visualisations Experience supporting or owning strategic planning cycles and executive reporting Deep understanding of B2B SaaS marketing metrics and lifecycle Excellent communication, presentation, and stakeholder management skills able to present data stories to Clevel executives Comfort working in a fastpaced, acquisitive environment with multiple brands and business units Experience in a consultative role or marketing/strategy consulting background is a plus Why Join Kaseya Be a strategic thought partner in one of the fastestgrowing IT management platforms globally Build the reporting infrastructure that powers executivelevel decisionmaking across a multibrand portfolio Work crossfunctionally with Marketing, Product, Sales, and Finance in a datadriven organization Make an immediate impact on how marketing drives business performance through worldclass analytics and reporting Join the Kaseya growth rocket ship and see how we are #ChangingLives ! Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law. #J-18808-Ljbffr