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Pay Range: $145,000 - $175,000 At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred ProfitSharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and meritbased salary increases. We are committed to recognizing your efforts and supporting your growth with us. Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If youre also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot. The Home Depot Canada is a unique opportunity for you to become part of a transformative retail disrupter as we continue our mission to provide the best interconnected shopping experience to our customers. The Senior Manager, E-Commerce and Personalization Analytics will support the implementation of our digital analytics operations, focusing heavily on customer journey analysis, personalization measurement, and the frontier of AIdriven commerce. Responsibilities include measuring the impact of online products, campaigns, and targeted experiences, defining the data requirements to support digital analytics, and collaborating closely with personalization strategy and digital product teams to advance our ecommerce objectives. As part of a highenergy, diverse, fastpaced, and innovative culture, the Sr. Manager will be expected to engage with our business partners to identify datadriven opportunities; map digital behaviors to strategic optimizations; and guide and inspire the teams in best practices, and evangelize strategic use of data throughout the marketing and ecommerce, merchandising and Pro businesses. Key Responsibilities: ECommerce & Customer Journey Analytics Lead deepdiving analyses into the customer journey, evaluating website traffic, crossdevice behavior, and funnel conversion to generate actionable insights. Develop automated dashboards and reporting frameworks to provide realtime visibility into digital KPIs, traffic sources, and behavioral trends. Offsite AI Commerce & Emerging Channels Analytics Establish tracking and measurement frameworks for offsite AI shopping behaviors, analyzing how conversational AI interfaces (e.g., ChatGPT, Gemini) and native AI shopping assistants interact with our brand and product catalogue. Develop analytics methodologies to measure the performance of new AIdriven shopping channels, including thirdparty AI app integrations and instant checkout pathways within Large Language Model (LLM) environments. Differentiate and analyze traffic generated by AI ''computer use'' agents browsing the site on behalf of customers versus direct human traffic, ensuring overall data integrity and understanding agentdriven conversion paths. Partner with technical teams to ensure analytics tags and telemetry are optimized to capture intent and behavior from autonomous AI shoppers and offsite digital assistants. Personalization Measurement & Collaboration Partner closely with teams who define the personalization strategy and A/B testing roadmaps to establish robust measurement frameworks and define success metrics. Measure and evaluate the performance of targeted experiences, customer segmentation strategies, and recommendation engines, providing datadriven feedback to optimize the user experience. Spearhead initiatives to streamline the reporting and analysis of optimization projects, ensuring clear visibility into ROI and conversion lifts. Data Management Oversee team responsible for digital marketingtagging strategy (Client and Server side), Adobe analytics tagging, implementation and tracking for web analytics, marketing campaigns to generate actionable insights. Collaborate closely with IT teams to ensure the effective stewardship of data assets, aligning on best practices for data governance, security, and scalability. Leadership and Team Management Be a subject matter expert in digital analytics, conversion rate optimization (CRO), and personalization measurement to derive meaningful and actionable insights. Ability to influence without direct control in adjacent areas of data and analytics across the organization to find common purpose, drive efficiencies, and sustain strong working relationships. Mentor and develop the technical and business skills of digital analysts and junior team members, ensuring technical excellence and professional growth. Stay up to date with the latest advancements in digital analytics technology and industry trends and propose roadmaps that align with the marketing and ecommerce strategy. Competencies: DEVELOPS TALENT DECISION QUALITY PLANS AND ALIGNS BALANCES MULTIPLE STAKEHOLDERS MANAGES CONFLICT DRIVES ENGAGEMENT CUSTOMER FOCUS BUILD EFFECTIVE TEAMS COMMUNICATES EFFECTIVELY ORGANIZATIONAL SAVVY Direct Manager/Direct Reports: Reports to Director of Interconnected Analytics & Data Science Has a team of Managers reporting into this position Travel Requirements: Hybrid Physical Requirements: Extended sitting Repetitive tasks Operating a computer and other technology On Site work: Monday to Friday (1 Concorde Gate, North York) Working Conditions: Office Minimum Education: Bachelor''s Degree in Business Administration, Marketing, Economics, Statistics, or other related fields. Experience & Skills: 710 years of experience in ecommerce analytics, customer journey analysis, conversion rate optimization (CRO), or digital personalization measurement. Extensive experience using enterprise digital analytics tools (e.g., Adobe Analytics, Google Analytics 360, Salesforce Analytics), and understanding of personalization/testing platforms (e.g., Adobe Target, Salesforce Marketing Cloud), customer data platforms (e.g., Amperity). Proven experience developing tracking methodologies for emerging digital channels, with a strong understanding of LLMs, conversational commerce, and autonomous AI agents. 510 years of leading teams to deliver digital data analytics and optimization insights for crossfunctional business teams. Strong understanding of tagging management systems (e.g., Metarouter, GTM) and data querying (SQL, BigQuery). Advanced Degree (Preferred): MBA or MS degree in Business Analytics, Marketing, Economics, or other related fields. Relevant Certifications: Certifications in Adobe Analytics, Google Analytics, or relevant digital marketing platforms are an asset. Minimum Years of Work Experience: 810 Years of Relevant Work Experience Minimum Leadership Experience: A minimum of 5 years in a managerial role, overseeing teams and projects. In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada uses Artificial Intelligence (AI) technology to assist with the screening and assessment of applicants for this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process. #J-18808-Ljbffr