Job Title

Role OverviewMicroserve is looking for a Digital Demand Marketing Specialist to help accelerate pipeline growth by generating and nurturing high quality leads for our sales teams across BC, Alberta and Saskatchewan. This role is critical to fueling territory growth through data-driven digital campaigns, website optimization, and full funnel lead nurturing aligned to complex B2B IT buying cycles, with a focus on private sector, mid-market customer segments.You will own the execution and optimization of digital demand programs that convert interest into sales-ready opportunities, working closely with the Marketing Manager, Web Developer and SEO specialist, Copywriter, Sales and Sales Ops and Services teams to identify new targets and craft compelling value propositions that increases inbound qualified leads on all digital channels by positioning Microserve as trusted leader in IT solutions for Western Canada.This is a hands-on role suited for someone who thrives at the intersection of marketing performance, technology, and revenue impact.Key ResponsibilitiesDemand Generation & Campaign ExecutionPlan, execute, and optimize multi-channel digital campaigns to generate Marketing Qualified Leads (MQLs) for sales territoriesManage paid media programs across LinkedIn Ads, Google Ads, display, and retargetingSupport partner-funded campaigns (MDF) with OEMs and ISVs in the IT ecosystemWebsite & Conversion OptimizationWork with the web developer and SEO specialist to optimize landing pages, forms, and CTAs to improve conversion rates and lead qualityPartner with web developer and SEO specialist, copywriter and sale enablement team to align messaging to IT buyer personas and solutionsLead Nurturing & Funnel ManagementBuild and manage automated nurture programs to guide prospects through long B2B buying cyclesCollaborate with Sales to align on MQL, SQL, and handoff criteriaImprove MQL-to-SQL conversion through segmentation, scoring, and workflow optimizationAnalytics, Reporting & OptimizationTrack campaign performance using HubSpot, Google Analytics, and CRM dashboardsReport on pipeline contribution, cost per lead, conversion rates, and ROIContinuously test and refine digital campaigns based on performance insightsCross-Functional CollaborationWork closely with Sales, Partner Marketing, and Solutions teams to align digital campaigns with go-to-market prioritiesQualifications & ExperienceRequired36 years' experience in digital marketing, demand generation, or growth marketingB2B experience, preferably in IT services, technology, SaaS, or MSP environmentsHands-on experience with: HubSpot or SalesforceGoogle AnalyticsGoogle Ads and LinkedIn AdsStrong analytical mindset with a focus on pipeline and revenue impactPreferredProven expertise in driving pipeline growth for IT solutions and services within Private and Public sector organizationsExperienced in marketing complex or technical solutions (cloud, infrastructure, security, modern workplace, data center, etc.)Familiarity with partner marketing / MDF-funded campaignsUnderstanding of long sales cycles and multi-stakeholder B2B buying journeysSkills & CompetenciesPerformance-driven and data-informed decision makingStrong understanding of full-funnel demand generationAbility to translate technical solutions into clear value-driven messagingHighly organized, detail-oriented, and comfortable managing multiple campaignsCollaborative mindset with strong communication skillsLocation: Burnaby, BC (Hybrid) or Remote (Canada)Department: MarketingReports to: Marketing ManagerEmployment Type: Full-time