Job Title

Performance Marketing Lead Company: See Sight Tours Location: In Office (Niagara Falls) Travel: YesAbout the roleSee Sight Tours is hiring a Paid Ads / Growth Lead to drive direct bookings and revenue through performance marketing channels. This role is focused on execution, optimization, and measurable growth not just strategy.You will own paid acquisition across Google, Meta, and other channels, while also improving website performance through SEO and CRO. Your goal is simple: increase high-quality bookings at the lowest possible cost.This is a hands-on role for someone who is highly analytical, performance-driven, and comfortable owning results end-to-end.What you will doPaid acquisition & campaign managementManage and scale Google Ads, Meta Ads, and other paid channels Optimize campaigns for ROAS and cost per booking Continuously test and refine audiences, creatives, and bidding strategiesConversion rate optimization (CRO)Improve website conversion rates across landing pages and funnels Identify drop-off points and optimize the booking journey Run A/B tests on layouts, copy, offers, and UXSEO & organic growthImprove organic visibility and traffic through SEO initiatives Optimize key pages for search intent and conversion Work with content and product teams to drive organic bookingsTesting & performance optimizationRun structured A/B tests on creatives, copy, and targeting Analyze performance data to identify growth opportunities Continuously iterate based on data, not assumptionsCross-functional collaborationWork closely with Product Marketing on tour-level performance Align campaigns with inventory, seasonality, and city priorities Collaborate with creative and content teams for ad assetsReporting & insightsReport weekly on spend, performance, and growth opportunities Track and improve key performance metrics across all channels Provide clear insights and actionable recommendationsWhat success looks likeLower cost per acquisition (CPA) Strong and scalable return on ad spend (ROAS) Growth in direct website bookings Improved website conversion rates Consistent, data-driven performance improvementsIdeal backgroundYouve likely held roles such as: Performance Marketing Manager Paid Media Manager Growth Marketing Manager Digital Marketing Specialist (Performance-focused)You understand: Paid acquisition across Google and Meta ecosystems How to optimize funnels from click to booking SEO fundamentals and how they drive revenue CRO principles and testing frameworks How to scale campaigns profitablySkills and traits we valueStrong performance marketing background Data-driven and highly analytical Hands-on executor (not just strategy) Deep understanding of Paid Ads, SEO, and CRO Comfortable owning budgets and performance targets Strong testing mindset and attention to detail Clear communicator of data and insightsWhy this role is compellingDirect impact on revenue and growth Clear performance metrics and ownership Opportunity to scale campaigns across multiple cities and products Fast-moving environment with real testing and iteration Ability to build and own the full growth engine