Job Title

1-800-GOT-JUNK? is looking for a Senior Marketing Specialist responsible for driving objectives and performance of marketing programs that support our residential (B2C) strategy, with full performance accountability through program management, optimization, analytics and reporting. Your program leadership will ensure exceptional campaigns for the Franchise System, focusing on marketing integration, program quality, transparency, and measurement. The ideal candidate doesn't just react to trends but actively identifies potential roadblocks or gaps before they happen. As a confident user of dashboard reporting, you will provide ongoing analysis and insights and troubleshoot to ensure optimal performance and program outcomes. You understand cross-channel impact within the marketing mix and will collaborate with various teams to drive the success of our integrated marketing programs. Hybrid Work Environment Vancouver-based and Toronto-based team members work in-office every other week (TuesThurs). Core attendance is required from 9 AM 3 PM on these days to support business priorities. A Day in the Life Responsible to the Senior Manager, Integrated Marketing for driving objectives and performance of B2C marketing programs with full accountability of performance through management, optimization, analytics, and reporting Understands cross-channel impact within the marketing mix and collaborates with paid media, social media, creative, web, and CRM teams to develop effective, fully integrated brand campaigns and promotions Collaborates with digital teams to optimize channel performance, driving residential online conversion & revenue Leverage customer data to inform marketing decisions, ensuring all initiatives are grounded in an understanding of the target audience. Collaborates with the internal creative team to develop content & creative assets Collaborates with the analytics team to establish campaign measurement methodology and post-campaign analysis. Speaks confidently to our residential & program strategies. Communicates results of system-wide programs & related franchise-level campaign performance to varied audiences Provides mentorship and guidance to new and developing team members when necessary and seeks ways to improve current processes What You Bring To The Table Broad marketing skills and capabilities (generalist): paid advertising, database marketing & CRM, social media, web experience & eCommerce, content and creative, public relations Broad understanding of digital marketing concepts & disciplines Experience with agile methodologies of planning & executing marketing programs in alignment with business objectives is an asset Strong analytical skills and capabilities Results-driven and focused on goal achievement through customer-centricity Ability to maintain strong working relationships and to motivate and inspire fellow team members toward achievement of program goals and objectives Continuous learner who loves staying on top of the latest marketing innovations and trends Compensation & Benefits Salary per annum $80,000 - $91,000 (Actual salary offered will be commensurate with education, experience and internal parity). (The actual salary offered will be commensurate with education, experience, and internal equity.) We offer a competitive Total Compensation Package designed to support your financial, personal, and professional wellbeing. This includes: Participation in our Company Profit Sharing Program of up to 8% of base salary Eligibility for a Sales Incentive/Bonus Program for revenue-generating roles, based on performance and role criteria Comprehensive Extended Health and Dental Benefits Generous Paid Time Off, including annual vacation and personal days Hybrid Work Environment, offering flexibility to work both remotely and from our corporate offices Professional Development Opportunities to support ongoing career growth Access to Health and Wellness Programs, including gym facilities at our corporate head office Hiring Process Pre-Screen Lets talk about your experience, goals & excitement for this role! Interviews Two or more interviews with different team members, including structured competency & scenario-based questions Case Study/Assessment References & Background Check We use audio recording transcription for our interview practices About Us Did you know O2E Brands has been voted one of the Best Workplaces in Canada 14 times!? Take a sneak peek into why that is, here: (YouTube) Check us out on social! At O2E Brands, we know that great talent comes in many forms, and we want to meet you at your best. We will provide reasonable accommodations to applicants with disabilities at any time throughout the recruitment and selection process. Please contact our Talent Acquisition Team at or notify the Talent Acquisition team member you are working with if unique arrangements will enable your equal participation. #J-18808-Ljbffr