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Job Title


Marketing Manager, Loyalty


Company : The Home Depot https://static.whatjobs.com/static/


Location : Toronto, Ontario


Created : 2026-04-25


Job Type : Full Time


Job Description

Pay Range $95,000 - $125,000 Pay Overview At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us. Company Statement With a career at The Home Depot, you can be yourself and also be part of something bigger. Position Overview The Loyalty Marketing Manager is a data-driven loyalty marketer who will own the strategy and execution of our Pro Xtra loyalty program across the full customer lifecycle. They will translate business goals into segmented personalized and automated journeys that drive meaningful growth in member acquisition, engagement, retention and lifetime value (LTV). They will partner closely with key partners from product, merchandising, analytics, media and UX to evolve the program value proposition, tiers and rewards to deliver measurable growth. They will track and communicate progress and results regularly to ensure visibility and alignment. Key Responsibilities Loyalty Marketing Strategy & Program Operations Contribute to the multiyear Pro Xtra loyalty strategy and translate it into annual and quarterly lifecycle marketing plans that drive acquisition, engagement, retention, and winback through segmented and personalized journeys. Own insightdriven loyalty marketing briefs that define target audiences, member value propositions, journey intent, and success metrics, guiding crossfunctional execution. Partner with product, merchandising, analytics, media, UX, and platform partners to evolve the loyalty value proposition, including benefits, tiers, rewards, and offers aligned to member and business needs. Oversee daytoday loyalty program operations, including promotion setup, benefit fulfillment, quality assurance, and member communications, ensuring a seamless member experience. Collaborate with Analytics and platform partners to apply customer insights, guide nextbestaction decisions, and support program scalability and operational effectiveness. Champion The Home Depot brand values across all memberfacing loyalty communications, leading additional loyalty initiatives as required. Customer Focus & Campaign Performance Lead loyalty performance reviews, ensuring alignment between member outcomes, program KPIs, and broader business objectives. Apply performance insights and customer data to optimize loyalty initiatives inflight, communicating results and learnings against defined KPIs to inform future planning. Incorporate customer research, firstparty data, loyalty insights, and competitive trends into upfront loyalty planning and prioritization. Partner with key stakeholders to support loyalty marketing investment decisions, ensuring spend is aligned to initiatives that drive engagement, retention, and lifetime value. Track and report on loyalty ROI and member impact, providing insights and recommendations that strengthen ongoing loyalty strategy and execution. Build deep expertise in the Pro customer, loyalty landscape, and key drivers of member behavior and value. Team Collaboration & Leadership Support, inspire, and motivate fellow colleagues, direct reports, and managers alike Lead, coach and develop small direct team of Marketing Specialists into a highperforming team Support and enable a culture of individual and team growth and development Building Relationships & Stakeholder Engagement Build close, collaborative, meaningful working relationships with key business partners including merchandising pro operations, marketing, media and ecommerce Partner closely with key stakeholders to drive loyalty and brand authority across owned and paid media and look for ways to leverage crossportfolio promotion opportunities Liaise with US counterparts to ensure effective integration, knowledge sharing and use of resources Competencies Action Oriented Collaborates Customer Focus Drives Results Communicates Effectively Plans and Aligns Develops Talent Ensures Accountability Skills Self Starter: Driven by results and continuous improvement Strategic Thinker: Translates high level marketing strategies into actionable plans and briefs Customer-Centric: Uses data & insights to guide marketing strategies and decisions Adaptable: Thrives in dynamic, fastpaced environments; embraces changes and ambiguity Team Leader: Builds strong partnerships; people first leader; maintains positive attitude Creative & Analytical Skills: Strong skills in creativity, data analysis, and project management Direct Manager/Direct Reports Reports to the Sr. Marketing Manager, Merch Marketing & Loyalty Two (2) associates report into this role, a Sr. Marketing Specialist and a Business Analyst Travel Requirements Travel to Store Support Centre 5 days a week, Monday to Friday Conduct store walks as needed (Home Depot, Competitors and non-Competitors) Physical Requirements Extended Sitting In Office Requirement OnSite, 5 days a week, Monday to Friday Working Conditions Working in an office setting: computer work, camera on virtual meetings, taking support calls Working in stores and/or the Innovation Center Must wear mandatory attire when required (ie. Steel toe boots, Apron) Minimum Education Undergraduate degree or college diploma preferably in business or marketing Minimum Years of Work Experience 7+ years in marketing, loyalty, retail, or consumer products Minimum Leadership Experience 5+ years leading teams or crossfunctional initiatives Proven track record of developing and leading highperforming teams. Strong ability to influence and build relationships with key stakeholders. Certifications None Other Requirements/Assets Previous loyalty experience Advanced capability in MS PowerPoint, Excel, Word, Outlook Familiarity with CRM products and loyalty platforms Bilingual (English/French) will be considered an asset In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada uses Artificial Intelligence (AI) technology to assist with the screening and assessment of applicants for this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process. #J-18808-Ljbffr