Job Title

Location: Hybrid (Western Canada) or Remote (Ontario)Position OverviewThis role exists to help our company grow by turning thoughtful marketing into real demand, credibility, and momentum in the market. You will lead a B2B marketing function in a complex, services-led technology business. Youll play a key role in how our company shows up in the market, how we generate demand, and how we continuously improve the way marketing worksespecially through the thoughtful use of AI and emerging technologies.You will serve as a key architect in shaping how our company is perceived by clients and partners, designing integrated campaigns that drive engagement and generate qualified leads. Additionally, you will oversee the adoption and integration of AI and emerging technologies, ensuring our marketing initiatives are cutting-edge and scalable. This is a hands-on leadership role for someone who can balance strategy and execution. The successful candidate is someone who wants to lead, contribute, and build alongside a capable team. You will also collaborate cross-functionally with sales, product, and executive leadership to shape go-to-market strategies and ensure alignment across departments. You will be responsible for setting strategic marketing priorities, making informed decisions that keep the team focused on what matters most, and fostering a culture of innovation and accountability. Key ResponsibilitiesSet direction and focusEstablish clear marketing priorities aligned to business and go-to-market strategyMake thoughtful tradeoffs to keep the team focused on what matters mostProvide practical leadership, guidance, and coaching to a lean, high agency teamShape and support demand generationActively codesign and contribute to major demand generation campaignsHelp shape campaign structure, messaging, and execution when neededEnsure campaigns are grounded in real buyer needs and measurable outcomesAdvance modern marketing capabilitiesProvide ongoing leadership in the practical application of CRM, AI and emerging technologies within marketingImprove campaign effectiveness, speed, and efficiency through better tools, workflows, and measurementTranslate new capabilities into clear guidance and continuous improvementnot experimentation for its own sakeOwn brand and narrative qualitySet and protect company's brand voice, narrative, and standardsEnsure consistency, clarity, and credibility across campaigns, content, events, and digital presenceGuide earned media and visibilityProvide leadership and direction on earned media and PR initiatives (e.g., contributed articles, podcasts, third party features) that support go-to-market priorities and demand generationPartner across the businessWork closely with Sales, Services, Sales Enablement, and executive leadershipEnsure marketing efforts support pipeline growth, customer credibility, and long-term positioningTeam LeadershipLead, mentor, and develop a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability.Set clear goals and expectations, provide constructive feedback, and support professional growth through ongoing coaching and training opportunities.Build and sustain a positive team environment where diverse perspectives are valued and team members are empowered to take ownership of their work.Facilitate cross-functional collaboration with sales, operations, and executive leadership to ensure alignment and successful execution of go-to-market strategies.Champion change management initiatives to help the team adapt to new technologies, processes, and market dynamics.Drive performance management processes, including regular reviews, recognition of achievements, and identification of areas for improvement.Represent the marketing function in leadership meetings, sharing insights and advocating for resources and support needed to achieve team objectives.Required Competencies:Strategic Marketing Leadership - Develops and executes a clear, integrated marketing strategy aligned with business objectives, growth targets, and longterm brand goals.Brand & Market Positioning - Leads brand strategy and positioning to ensure a compelling, consistent value proposition across all channels, audiences, and markets.GoToMarket & Demand Generation - Designs and delivers effective gotomarket and demand generation strategies that drive awareness, pipeline growth, and revenue impact.Data, Analytics & Marketing ROI - Uses data, metrics, and insights to measure performance, optimize investment, and demonstrate the business value of marketing initiatives.Digital, Content & Martech Expertise - Provides strategic oversight of digital channels, content strategy, and marketing technology to support scalable and modern marketing execution.CustomerCentric Thinking - Applies a deep understanding of customer needs, behaviors, and journeys to inform messaging, campaign design, and experience optimization.Financial & Commercial Acumen - Manages marketing budgets responsibly, evaluates spend for ROI, and makes decisions grounded in business and financial impact.Experience & Qualifications10 years experience in B2B Marketing 5+ years leading a teamSenior B2B marketing experience, with a strong preference for experience in the IT industryStrong, demonstrated demand generation and campaign experienceComfortable being hands on in campaign executionPractical understanding of how to implement systems and AI to improve marketingSound judgment, curiosity, and ability to manage competing priorities and prioritize appropriatelyConfidence partnering with sales and executive leaders, as well as external vendor partners to develop effective joint marketingDemonstrated commitment to continuous professional learning and staying current with emerging marketing practicesCreative, independent thinker comfortable taking calculated risks, learning from outcomes, and iterating to achieve exceptional resultsProven experience leading and developing teams, with a track record of driving accountability, performance, and continuous improvement