Smarcomms is a fast-growing subscription-based social media management company. Since 2016, weve helped 10,000+ businesses grow online with simple, affordable services starting at just $99/month. Now, were scaling up and need someone obsessed with viral ad creative.The RoleWere hiring a UGC Creative Strategist Paid Social who lives and breathes TikTok and Instagram trends.Your job is to spot whats blowing up online, turn those insights into ad concepts, and work with our media buyers, UGC creators, and editors to test and scale the winners for Smarcomms Meta ads (no client work).This isnt about scheduling posts or handling community management. Its about creative + performance: finding the right hooks, scripting the angles, briefing the team, and analyzing results.What Youll DoTrack TikTok & Instagram trends daily (hooks, memes, formats, sounds).Turn trends into paid ad concepts with strong hooks and clear CTAs.Brief UGC creators and editors so they know exactly how to bring your ideas to life.Work with paid social team to test creatives and iterate fast.Use performance data (CTR, CPA, watch time, thumbstop rate) to identify winners and scale them.Build a creative playbook of proven ads and trend formulas.What Were Looking ForDeep knowledge of TikTok and Instagram culture.Strong sense of what makes a trend or meme convert into an ad.Ability to brief and direct creators/editors clearly.Comfortable using ad performance metrics to refine creative strategy.Youre part trend-hunter, part creative director, part growth-minded advertiser.Why Join Smarcomms?Industry leader: 10,000+ customers since 2016.Remote-first, global, fast-moving team.Youll own creative testing at scale your concepts will be seen by millions.Access to a full support system (UGC creators + editors) so you can focus 100% on creative direction.How to ApplySend us:Your CV or LinkedIn profile.Examples of ad creatives, briefs, or campaigns youve worked on.A short note on a TikTok/IG ad youve seen recently that worked and why.Seniority levelSeniority levelEntry levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesMarketing ServicesReferrals increase your chances of interviewing at Smarcomms by 2xGet notified about new Creative Strategist jobs in Canada.Digital Media Creative Strategist (D2C/Ecom)Senior Performance eCommerce Ad Creative StrategistPaid Marketing Creative Director (Remote)Director of Creative Strategy Implementation and OptimizationContent Strategist (Remote Canada) - Future OpeningContent Strategist (Remote Canada) - Future OpeningContent Strategist (Remote Canada) - Future OpeningContent Strategist (Remote Canada) - Future OpeningContent Strategist (Remote Canada) - Future OpeningContent Strategist (Remote Canada) - Future OpeningContent Curator/Strategist - Remote #774/773Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
Job Title
UGC Creative Strategist – Paid Social