Role Purpose This role blends design expertise and craft with a strong understanding of digital advertising technology. The ideal candidate is proficient in and possess advanced expertise in Adobe Creative Cloud (including Firefly) and Figma. Candidate has experience in producing dynamic and data-driven ad experiences that are visually engaging, brand-consistent, and optimized for performance. You'll collaborate closely with strategists, creative leads, video, developers, and media technology teams to design and produce assets that can adapt in real time to audience data. In addition to working amongst a team of creatives, you will lead the production and design teams for final delivery. Assuring all deliverables are on brief, brand, and meeting high design standards. Key Accountabilities Maintain high quality of design deliverables while understanding strategy requirements and media specifications. Partner with creative team on campaign execution and template set ups for creative production deliverables. Ensure all assets (videos, statics, html) are optimized for various devices and platforms while maintaining high visual quality. Expert on digital best practices, ADA, and digital and social platform requirements for optimal creative performance. Forward thinking ability to translate creative concepts into adaptable, modular layouts that allow for personalization at scale. Understand optimization workflows and how creative and design changes impact optimization delivery. Implement feedback from stakeholders and conduct design quality control prior to launch. Responsible for ensuring brand consistency while offering a fresh approach to design, artwork, digital and print output. Work closely with the senior creative, design team, and motion team to understand project needs, develop storyboards, and review creative materials that effectively fulfill the briefs. Review and lead the other designers in the team. Responsible for ensuring brand consistency while offering a fresh approach to design, artwork, digital and print output. Ability to work quickly in design software specifically Adobe Creative Cloud & Figma. Understand the restrictions and limitations of the designs deliverable process and manage client expectations (where appropriate) through providing education in relation to design limitation and/or restrictions Maintain an open and solution-focused demeanor when working with teammates, especially when dealing with short deadlines, changing direction, and roadblocks. Maintain organized files and workflows to facilitate collaboration in a remote work environment. Manage a workflow that can be easily accessed and implemented by other staff members Stay abreast of industry trends and developments and new applications Excellent time management skills and ability to meet deadlines. Job NeedsPassion and desire to understand of current trends and capabilities in performance media and CXM, including responsive content strategy and development, display /paid social media and emerging trends in addressable media. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Firefly) Expert in Figma design and components Demonstrable ability to work with analytic teams, ability to interpret results and develop meaningful and actionable insights. Strong interpersonal communication, presentation, and computer skills A strong eye for design and an interest in seeking new inspiration and design styles, while demonstrating a clear understanding of design best practicesespecially pertaining to typography and composition Understanding of video production and designing for storyboards Attention to detail, adaptability, and receptiveness to feedback and direction Ability to work independently or with a team to designs and solve problems Passion for being part of a team; strong ability to collaborate effectively in a remote work environment Knowledge of AI. Illustration skills and the ability to create custom graphics are strongly preferred
Job Title
Lead Designer