Job Title

*This role is open to remote based candidates based in Canada with a preference for Vancouver-based candidates* Were looking for a Demand Generation Specialist to join our team and help drive the next stage of our growth. As our Demand Generation Specialist, you will own and run demand generation programs that drive qualified pipeline, with a strong focus on ABM execution, B2B email nurturing, digital advertising, campaign performance, and funnel reporting. If you consider yourself a creative B2B marketer who uses data to make strong decisions, AI toolsets to orchestrate performance, and is energized by connecting marketing execution to pipeline impact, wed love to hear from you. This role is a great fit for someone who is ready to join a lean and dynamic team that offers an opportunity for a high level of individual responsibility, ownership, and impact. Who we are At Traction Rec, community is at the heart of everything we do. We empower nonprofit organizations such as YMCAs, Jewish Community Centers, Boys & Girls Clubs of America, and Salvation Army Kroc Centers to strengthen their communities through technology built on the Salesforce platform. We are committed to the Pledge 1% for the Planet, dedicating 1% of our time, product, profit, or equity to supporting environmental and community causes. We have received recognition such as: Salesforce Nonprofit Sales Partner of the Year and ISV Partner of the Year Globe & Mail''s Top Growing Companies of 2024 and 2025 Deloitte''s Technology Fast 50 winner 2024 Deloitte''s Technology Fast 500 winner 2024 and 2025 We live our values: Community, Authenticity, Impact, Fun, and Growth. Skills 3-5 years in B2B SaaS demand generation, growth, or digital marketing roles Proven track record of building and optimizing campaigns that drive pipeline Strong understanding of funnel metrics and conversion optimization across the buyer journey Handson experience with AIpowered demand generation tools, Salesforce and Account Engagement (Pardot) including lead scoring, segmentation, and automation Comfortable owning campaign performance and reporting with the ability to turn data into action Experience running A/B tests and experiments across channels, email, and landing pages Experience managing digital campaign budgets and optimizing spend for performance and ROI Ability to manage multiple campaigns at once with strong attention to detail Strong instincts for messaging and content that drives engagement and conversion Comfortable contributing to content development in a lean team environment Selfstarter who can move quickly and collaborate crossfunctionally Bonus points if you have experience with website CMS and conversion optimization What You Will Be Doing Execute and optimize demand generation programs that drive qualified pipeline including alwayson campaigns, ABM, and event followup Help improve how we measure and scale demand generation through clear reporting, actionable insights, and improved data quality and effectiveness across the MarTech stack Support demand generation for new markets through targeted campaigns, messaging, and web experiences Execute ABM programs using enterprise motions including targeted ads, personalized email outreach, and tailored landing page experiences Own our email marketing program end to end including segmentation, persona nurture workflows, and campaign execution Continuously optimize and manage our paid digital campaigns across channels, providing budget recommendations grounded in performance data Partner with the Marketing Director to inform content priorities based on campaign performance and audience insights Collaborate on and contribute to campaign content such as emails, landing pages, and briefs while leveraging team support for larger assets Support SEO and AIdriven search visibility efforts by optimizing content and identifying opportunities to improve performance Partner with specialized external partners to advance projects and meet set objectives Run and iterate on experimentation initiatives, including A/B testing to improve performance and conversion Own and optimize marketings use of technology, AI tools and Account Engagement (Pardot) to improve automation, segmentation, and reporting Develop and maintain reporting dashboards, using data and attribution insights to improve campaign performance and pipeline outcomes Collaborate with Sales on system alignment and lead scoring model Compensation Our marketbased compensation structure starts at $80,000$90,000 per year. The range varies based on experience, skill level, and internal equity. This range reflects base pay only and does not include our competitive bonus program and benefits. Our Approach to AI We use AI as a tool to help us work smarter and more creatively, but our recruitment process is 100% human. From resume review to interviews to job offers, every step is led by real people who care about real people. EEO and Inclusion At Traction Rec, we believe that diversity and inclusion are essential to our success. We are committed to building a team that reflects the diversity of the communities we serve, and we actively seek and welcome candidates from all backgrounds. Our hiring process is designed to be fair, welcoming, and respectful to all candidates, regardless of race, ethnicity, religion, gender, sexual orientation, age, ability, or any other characteristic protected by law. We encourage everyone to bring their authentic selves to the interview process and join us in building a diverse and inclusive culture. We encourage candidates who may not meet every single requirement to apply, as we value diverse experiences and perspectives. Please note that employment is contingent on the successful completion of background and reference checks. #J-18808-Ljbffr