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Overview Description & Requirements EA creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. A team where everyone makes play happen. This is a hybrid role with 3 days a week in the office. Location: Vancouver. Role Overview The Audience Lead is an important member of EA''s Global Paid Media Strategy team. Reporting to the Media Data, AI, & Technology manager, you will help build the audience foundation required for paid media activation and measurement. You will shape EA''s 1st-party audience strategy to support scaled, privacy-safe reach, cross-portfolio audience orchestration, and incremental lift analysis. You will also develop audience-driven insights that inform growth media planning. Responsibilities include audience discovery, signal strategy, governance, and the delivery of 1st-party data to media partners. You will operate at the intersection of media strategy, analytics, and technology, ensuring audience systems, data quality, and frameworks directly support EA''s growth media goals across franchises and global regions. Responsibilities Growth-Focused Audience Strategy & Stewardship: Support audience discovery, segmentation, sizing, and persona-based planning to inform campaign strategy and efficient media channel selection. Manage the delivery of 1st-party data segments to media partners. Oversee standardised audience taxonomies and documentation to improve campaign clarity, cross-region comparability, and act as a source of truth. Manage clean room integrations to enable cross-title audience analysis, incremental reach insights, upper-funnel modelling inputs, and privacy-safe audience matching with partners. Collaborate with Legal & Privacy to maintain compliant growth-media data use cases. Translate clean room outputs into strategic audience insights used in briefs, planning cycles, and media recommendations. Qualifications 5+ years of experience in digital marketing, growth media, brand media, audience planning, ad-operations, or martech. Understanding of using 1st-party data for audience segmentation, campaign planning, & waterfall strategies. Familiarity with self-service media buying platforms (Meta, Google, TikTok, Snap, X, Amazon Ads, Reddit) and experience with 1P data uploads and clean rooms (InfoSum, Snowflake, Liveramp, or similar DMP/CDP). Familiarity with data warehouses and SQL in Google BigQuery, Snowflake, or similar. Working knowledge of Looker Enterprise or similar BI tools. Familiarity with global data privacy laws and governance. Pay Transparency - North America Compensation And Benefits The ranges listed are EA''s good-faith range for this role in these locations at the time of posting. Final pay is based on factors including education, experience, location, and business needs. Canada-specific benefits include vacation, sick time, parental leave, extended health/dental/vision coverage, life and disability insurance, retirement plan, and optional bonus/equity. Pay Ranges British Columbia (Vancouver vs. Victoria): $91,100 - $126,900 CAD About Electronic Arts Were proud to have an extensive portfolio of games and experiences with opportunities across EA. We value adaptability, resilience, creativity, and curiosity. We empower you to do great work and pursue opportunities for growth. Our benefits programs focus on physical, emotional, financial, career, and community wellness to support a balanced life. EA is an equal opportunity employer. Employment decisions are made without regard to protected characteristics. We consider qualified applicants with criminal records where applicable by law. EA provides workplace accommodations as required by law. #J-18808-Ljbffr