Job Title

Job Description Summary The National Non-Commercial Foodservice Manager, Canada, is responsible for overseeing relationships and developing sales strategies across diverse foodservice channelssuch as healthcare, educational institutions, retirement homes, and other non-commercial sectorswithin the Canadian market. Reporting to the Senior Director, Sales & Strategy for Out-Of-Home, this role plays a key part in driving the expansion and growth of managed and GPO businesses including Aramark, Compass, and Sodexo in Canada. The Manager focuses on connecting Bel brands (Babybel, GoGo SqueeZ, The Laughing Cow, Boursin, and Kiri) to foodservice operations, emphasizing increasing volume growth, distribution, and brand visibility in snacking and culinary solutions. Account Management Manage partnerships with non-commercial foodservice clients Aramark, Compass, and Sodexo providing managed services to outlets such as universities, hospitals, catering organizations, and retirement communities. Manage the contractual GPO portion of Aramark, Compass, and Sodexo, maximizing Bel brands visibility, gaining distribution and growing volume. Build relationships to maximize sales volume and achieve distribution of Bel Brands within target menus and meal plans across snacking and culinary solutions. Sales Strategy & Execution Develop tailored sales strategies to penetrate non-commercial markets. Collaborate with marketing on development of Bel marketing materials and partner on leveraging promotional events to boost product exposure. Work closely with chefs, foodservice decision-makers, and dietitians to integrate CPG products into menu offerings. Market Analysis Conduct competitor analysis and identify trends in foodservice aligning with industry goals (e.g., sustainability, healthy eating). Use data-driven insights to recommend and execute growth strategies. Training & Support Partner with cross-functional teams including operations, R&D, marketing, and supply chain to align foodservice offerings. Partner with broadline distributor partners like Sysco and GFS and the Bel broker teams within Canada to assist in meeting strategic execution plans. Offer training sessions to foodservice staff and culinary partners on how to use Bel products effectively. Support Bel brands promotional campaigns internally and externally with key partners. Lead and attend various trade events with key non-commercial partners across the country. Compliance & Regulations Ensure all foodservice products and solutions meet Canadian industry standards for food safety and nutritional compliance in non-commercial environments. Qualifications and Competencies Bachelors degree in Business Administration, Marketing, or Hospitality. Minimum 7+ years of Non-Commercial Foodservice experience in a CPG organization in Canada. Expert knowledge of non-commercial foodservice operations, including retirement residences, healthcare, and education sectors. Excellent negotiation, account management, trade management, and data analytics skills. Knowledge of dietary needs specific to seniors and institutional foods. Ability to work collaboratively across departments and with external stakeholders. High level capability in MS Office. Language skills: English; general understanding of French considered an asset. Approximately 10% travel, primarily to key customers in Western regions and visits to Montreal and Mississauga offices. #J-18808-Ljbffr