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Select how often (in days) to receive an alert: Title: Manager, Media Performance - Programmatic Centre of Excellence [18 Month Contract] Requisition ID: 255503 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. Purpose The Manager, Media Performance is a performancedriven marketer responsible for executing and optimizing Programmatic Display and Video strategies to support enterprise growth. This role focuses on managing campaigns across leading DSPs, leveraging datadriven tactics, inventory curation, and advanced optimization techniques to deliver measurable outcomes such as customer acquisition, revenue growth, and improved ROI. The ideal candidate is highly analytical, detailoriented, and passionate about digital media innovation, audience strategy, and programmatic excellence. Is this role right for you? In this role you will: Programmatic Execution: Manage daytoday operations of Programmatic campaigns, including audience selection, inventory and supplypath strategy, bidding approaches, creative versioning/testing, frequency management, and data activation to maximize performance. Performance Optimization: Continuously monitor pacing, delivery, and efficiency to achieve KPIs across Canadian Banking, Global Wealth Management, and Global Banking & Markets. Optimize toward reachqualified audiences, conversion events, and fullfunnel measurement metrics. Data & Audience Strategy: Leverage firstparty, secondparty, and thirdparty data segments to build targeted and highintent audience strategies. Partner with Analytics and Martech teams to integrate new data sources, refine signals, and evaluate attribution insights. Budget & Investment Management: Support budget allocation, pacing, monthly/quarterly forecasting, and spend optimization across Programmatic channels. Ensure investments align with performance expectations and business objectives. Measurement, Reporting & Insights: Track KPIs, analyze campaign performance across DSPs, and deliver actionable insights on creative, supply path, audience quality, and conversion behaviors to help guide strategy and optimizations. Stay current on industry trends, DSP updates, identity solutions, brandsafety tools, verification technologies, and emerging channels (CTV, Digital Audio, Native, etc.) to continuously improve performance. Compliance & Risk Management: Ensure all Programmatic activities comply with internal controls, brand guidelines, regulatory requirements, and the Banks risk management framework, including adherence to privacy and datausage policies. Champion Culture & Values: Contribute to an inclusive, customerfocused, and highperformance team environment aligned with Scotiabanks values of accountability, passion, integrity, and respect. Do you have the skills that will enable you to succeed in this role? Wed love to work with you if you have: 46+ years of experience in performance marketing, with handson expertise in Programmatic Display/Video and DSP buying . Proven success managing datadriven campaigns that deliver measurable business results. Proficiency with major DSPs (e.g., DV360, The Trade Desk), ad verification tools, and audience data platforms. Strong analytical skills and familiarity with A/B testing, incrementality evaluation, attribution modeling, and performance reporting. Excellent stakeholder communication and ability to work within crossfunctional, matrixed environments. Experience in financial services or another regulated industry is an asset. Dimensions Programmatic specialists focused on strategy, execution, and optimization Support Canadian Banking and enterprise business lines Oversee multimilliondollar annual Programmatic budgets Occasional travel and nonstandard hours may be required based on campaign needs Other Requirements Bachelors degree in Marketing, Business, or related field; advanced degrees and certifications (e.g., DV360, Amazon, TTD certifications, IAB accreditations) considered strong assets. Strong understanding of digital performance metrics, conversion funnel behavior, identity frameworks, and customer acquisition strategies. Passion for innovation and staying ahead of Programmatic trends and platform evolutions. Location(s): Canada : Ontario : Toronto Scotiabank is a leading bank in the Americas. Guided by our purpose: ''for every future'', we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets. At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here . Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted. #J-18808-Ljbffr