Job Title

Overview At Classic Canadian Tours, weve spent over 20 years creating unforgettable wildlife experiences across Canada. From polar bear safaris in Churchill, Manitoba to grizzly bear tours along the B.C. coast, we bring travelers face-to-face with some of the countrys most incredible landscapes and wildlife. Were passionate about making these experiences accessible, seamless, and truly world-class, and were looking for a Marketing Manager to help us share that story with the world. About the Role This is a high-impact, hands-on role for a marketer who thrives on both strategy and execution. Youll take ownership of our marketing efforts, building campaigns, optimizing performance, and strengthening our brand and driving revenue as we continue to grow. If youre someone who enjoys autonomy, creative problem-solving, and seeing the direct results of your work, this role offers a unique opportunity to make a meaningful impact. What Youll Do Lead the development and execution of the annual marketing plan Plan and launch integrated campaigns across digital, social, email, print, radio, and TV Monitor, analyze, and optimize campaign performance to maximize ROI Manage relationships with external partners, including agencies, contractors, and media reps Oversee brand guidelines and maintain a consistent, high-quality creative presence Manage and optimize the company website and social media channels Track and report on key performance indicators including ROAS, CPA, conversion rates, and revenue by channel Ensure accurate tracking and attribution across campaigns (Google Analytics 4, Meta pixel, etc.) Ensure all customer-facing content aligns with brand voice and positioning Develop strategies to increase repeat bookings and customer lifetime value Support brand growth and expansion into new tourism opportunities Occasionally travel on tours to oversee and direct photo/video content creation What You Bring 5+ years professional experience in a marketing role Proven experience managing digital campaigns with Google Ads and Meta Ads Strong analytical skills with experience using data to track performance Ability to independently plan, execute, and manage multiple campaigns Experience working with external partners, agencies, or consultants Familiarity with email marketing and CRM platforms Experience in content creation or creative direction Bachelors degree in marketing, business, or communications is preferred; an equivalent combination of education and experience will also be considered. Tourism or travel industry experience is a strong asset Why Join Us? Be part of a company that delivers truly unique, bucket-list experiences Work in a flexible, remote environment with a collaborative team Take ownership of marketing strategy and see the direct impact of your work Opportunity to travel and experience tours firsthand Play a key role in shaping the future growth of the business To apply, please submit a cover letter and resume outlining your experience and why youd be a great fit for our team. We sincerely thank all applicants for their interest. Only those selected for interviews will be contacted. #J-18808-Ljbffr