Job Title

Career Opportunity | Marketing Coordinator - Lethbridge We are currently seeking a full-time Marketing Coordinator to join our team in Lethbridge. Youll work closely with our Marketing Principal, Marketing Admin, and Business Development team to help plan, execute, and refine marketing initiatives across print, digital, web, and community channels. This role is not just about creating content, but about understanding why its created and how it contributes to results. What Youll Do Plan and execute marketing initiatives across multiple channels (web, print, social) Review and revise website content with a focus on clarity, positioning, and SEO Identify target audiences and tailor messaging accordingly Recommend and support campaigns across different mediums (billboards, print ads, digital, local placements) Evaluate where and why we market Support content planning, scheduling, and performance tracking Collaborate with internal teams to align marketing with business development goals Create or coordinate marketing assets (design support available where needed) Use AI-powered tools to support research, ideation, and execution What You Bring High Priority Strong understanding of marketing fundamentals (audience, messaging, positioning) Ability to think critically about where, why, and how to market Experience with content development and revision Working knowledge of SEO principles and keyword strategy Strong organization and ability to manage multiple initiatives Comfortable working independently and making recommendations Bonus Points Graphic design skills (vector-based design, print + digital) Article research and creative writing skills Experience with campaign planning and performance tracking Familiarity with local or regional marketing strategies Photography and videography Experience with CRM platforms Ability to interpret analytics and adjust strategy accordingly Familiarity with AI tools to enhance productivity You Know Your Way Around HubSpot or similar CRM platforms Google Analytics Social platforms Microsoft Office applications AI tools (ChatGPT, Copilot, Claude) Graphic design and photo/video editing (Illustrator, Photoshop, Premiere) Who Youll Work With Marketing Principal (strategy, direction, collaboration) Marketing Admin (execution and coordination) Business Development Team (campaigns, growth initiatives) Team Members across all Avail CPA offices Real Talk Were not just looking for someone to create marketing, were looking for someone who understands it. In this role, youll be expected to think beyond the asset: Why are we doing this? Who are we trying to reach? Where should this be deployed? Graphic design is a welcome asset, but its not the main focus. If youre strong in marketing strategy and execution and lighter on design, we can support that. On the flip side, if youre primarily a designer and are used to working from a heavily detailed and defined brief, this role may feel like a stretch. What We Offer Competitive compensation with clear opportunities for advancement Comprehensive health, dental, and vision benefits Ongoing professional development and leadership training Opportunities to take ownership of client relationships A collaborative, people-focused culture that values growth and community involvement A supportive environment where you can build your career long term Salary Range $50,000.00 To $65,000.00 Annually #J-18808-Ljbffr