Job Title

ShopThing is a premium, influencer-led live shopping marketplace powered by video. We connect global distributors, top-tier creators, and a highly engaged community of over half a million customers to shop luxury handbags, footwear, apparel, and more.Our biggest growth moments happen around high-impact live shows creator events, luxury drops, seasonal tentpoles that drive massive traffic spikes, new customer acquisition, and revenue surges.This is a 12 month contract.Were looking for a Senior Manager, Performance Marketing & Live Campaigns to own both our paid growth engine and the strategic planning of major live-show campaigns that bring customers into the app.The RoleThis is a highly revenue-focused role at the centre of our biggest growth moments.You will:Own paid acquisition strategy and budget performancePlan and execute large-scale live-show campaigns that drive traffic into the appBuild hype, urgency, and repeatable traffic playbooks around tentpole eventsTurn live shows into scalable acquisition funnelsThis role blends performance marketing, campaign orchestration, and growth strategy. You are both the architect and the operator.Responsibilities:1. Live Show Campaign Strategy Lead campaign strategy for high-impact live shows, creator launches, luxury drops, and seasonal tentpole eventsBuild pre-show, live, and post-show marketing plans designed to: Drive app installs, increase live attendance, maximize first-time purchasers, fuel retargeting poolsDevelop integrated channel plans across paid, email, SMS, push, organic social, and creator channelsCreate urgency-driven messaging strategies (limited inventory, exclusivity, luxury access)Build scalable event marketing playbooks that can be replicated across top-tier shows2. Performance Marketing OwnershipOwn paid acquisition strategy across Meta, TikTok, Google, YouTube, and emerging channelsManage and allocate significant monthly budgets with clear ROAS, CAC, and revenue targetsBuild, launch, and optimize campaigns hands-on in-platformCreate paid traffic surges ahead of key live eventsOptimize creative based on event performance dataScale winning ad formats tied to live moments3. Creative & Ad Strategy for Live EventsProduce high-converting ads built around: Creator hype, product exclusivity, countdown urgency, social proof from past shows, turn top-performing live show clips into paid ad assetsDevelop structured creative testing frameworks (hooks, formats, audiences, offers)4. Revenue & Budget AccountabilityOwn forecasting and budget allocation across always-on and event-driven spendMonitor CAC, ROAS, LTV, and contribution marginEvaluate event-level ROI and optimize future campaigns accordinglyPresent performance insights and recommendations to leadershipQualifications:6+ years in performance marketing, growth marketing, or campaign strategyProven experience managing paid media budgets with strong ROI accountabilityExperience running high-impact campaign moments (product launches, drops, flash sales, events, etc.)Deep expertise in Meta Ads Manager (required)Strong working knowledge of TikTok Ads and Google AdsEcommerce, marketplace, or consumer tech experience preferredHighly analytical with strong intuition for urgency-driven marketingComfortable operating in a fast-paced, high-growth environmentYoull Thrive Here If You:Think in traffic spikes and revenue momentsLove building hype around big eventsAre obsessed with CAC, ROAS, and scaling what worksCan move quickly and iterate in real-time around live momentsWant to own one of the core growth levers of the businessCompensation: $80,0000-$100,000 based on experience, including health and dental benefitsAbout ShopThingWere on a mission to transform the way people shop and sell through live video commerce. Hailed as the next evolution in e-commerce by industry analysts, were bringing this $430 billion gig economy to North America with the help of top-tier retail brands, influencers and 350,000+ customers.There's no such thing as a 'perfect' candidate. We're looking for an optimist with grit and determination, who is excited to face the challenges of a growing startup. ShopThing is the type of company where you can grow, and we encourage you to apply to us even if you don't 100% match the exact job description.