Job Title

Role Overview As a Marketing Manager, Expansion, you will be responsible for building and executing marketing programs that drive revenue growth and deepen engagement within FreshBooks existing customer base. You will focus on increasing product and feature usage to grow Average Revenue Per User (ARPU) and increase long-term retention. In this role, you will develop targeted, marketing-led lifecycle and engagement initiatives that help customers realize the full value of the FreshBooks ecosystem. This is a highly collaborative role where you will work closely with Product, Product Marketing, Data, and Revenue Operations to deliver seamless, data-driven customer journeys. Responsibilities Expansion Program Execution: Drive the end-to-end execution of multi-channel marketing programsincluding, but not limited to email and in-app messagingdesigned to increase product adoption and feature usage. ARPU Growth: Develop and lead campaigns focused on moving customers between product tiers and driving the adoption of add-on offerings like Payments and Payroll. Lifecycle & Retention Marketing: Build and optimize lifecycle journeys that increase product usage, reduce friction, and reinforce the value of the FreshBooks ecosystem. Data-Driven Segmentation: Utilize customer insights and behavioral data to create clear segmentation strategies, ensuring messaging is highly relevant to specific user cohorts. Usage Funnel Analytics: Analyze product usage funnels to identify where customers drop off and deploy targeted interventions to improve feature attach rates. Experimentation & Optimization: Lead a structured experimentation framework by implementing A/B tests and cohort analysis to continually improve campaign performance and conversion rates. Cross-Functional Collaboration: Partner with Product and Product Marketing to align on value propositions and ensure marketing initiatives support the product roadmap. Performance Reporting: Track and report on key expansion metrics, including ARPU growth, adoption and usage metrics, and churn performance. Customer-Centric Focus: Ensure all initiatives solve genuine customer needs, prioritizing value delivery alongside revenue generation. Other duties may be assigned. Qualifications 35+ years of experience in lifecycle marketing, expansion marketing, CRM, or revenue marketing, preferably within a SaaS environment. Analytical Proficiency: Strong analytical skills with comfort in segmentation, experimentation, and performance reporting; familiarity with BI tools such as Looker is an asset. Execution Discipline: Exceptional ability to manage multiple programs simultaneously from planning through to deployment and optimization. Collaborative Mindset: Proven ability to work crossfunctionally and influence peers across Product, Marketing, and Operations. Financial Acumen: Ability to build and maintain basic models to support expansion and packaging initiatives. Communication Skills: Excellent storytelling skills with the ability to translate data insights into a customerfocused narrative. High Agency: A strong bias for action, selfmotivation, and consistent followthrough on complex initiatives. Proven Track Record: Demonstrated success in driving measurable revenue impact through upsell, crosssell, or retention programs. SaaS Metric Fluency: Deep understanding of core SaaS metrics, including ARPU, LTV, churn, expansion rate, and usage funnels. Compensation At FreshBooks, we approach each individual''s compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set. The total compensation for this role ranges from CA$82,000 - CA$102,000 per year, which may include participation in our incentive programs. Additionally, this position offers an equity grant and immediate enrollment in FreshBooks'' comprehensive benefits program, detailed below. NOTE: This posting is reflective of an existing vacancy at FreshBooks. Perks and Benefits Comprehensive health and wellness benefits. Generous time off including a flexible vacation plan, a retirement savings program or pension plan matched to your local office, stock options for every fulltime employee, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and genderaffirming benefits dependent on your region, and more. Perks that matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful inperson gatherings to bring onsite and remote employees together, and more perks matched to your local cluster. Working environments to help you thrive. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi. If you don''t have access to a FreshBooks office, you receive a home office credit to set up your home office. Supportive peer group, mentors, and leaders. We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact. Accelerated growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job. Even if your experience doesn''t meet every bullet on the above lists, we''d love to learn more about you and why you think FreshBooks is the next step in your career. FreshBooks is an equalopportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success. FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us by phone at 14167802700 and/or email at . #J-18808-Ljbffr