Job Title

What You Will Do The Advisor, Lifecycle & Retention is responsible for managing and evolving Sport Chek email marketing and CRM programs to deepen customer relationships, increase engagement, and drive repeat conversion. This role plays a key part in building a connected customer journey by delivering personalized, timely, and relevant communications across the lifecycle. The Advisor will own the execution of email campaigns, develop segmentation strategies, and implement retention programs that increase customer lifetime value. With a strong understanding of CRM platforms, customer behavior, and performance analytics, this role ensures that lifecycle marketing efforts are aligned with broader business and media strategies. Collaborate on the strategy while owning the execution and optimization of email campaigns, including promotional, lifecycle, and triggered communications. Develop and refine customer segmentation strategies for personalized messaging. Design and implement retention programs to increase customer loyalty and lifetime value. Track and report on email and CRM performance metrics, using insights to improve engagement. Ensure email and CRM efforts are aligned with broader media and promotional strategies. Leverage Salesforce and other tools to automate and scale lifecycle marketing efforts. What You Bring Customer-first mindset with a focus on relationship building. Strong analytical and reporting skills. Proficiency in email marketing platforms and automation tools. Excellent communication and project management skills. 35 years of experience in email marketing, CRM, or lifecycle marketing. Experience with Salesforce Marketing Cloud or similar platforms. Strong understanding of customer segmentation and personalization. Proven ability to drive engagement and retention through email. Bachelors degree in Marketing, Business, or a related field. Our Commitment to Diversity, Inclusion and Belonging We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. Accommodations We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs. #J-18808-Ljbffr