Job Title

Overview The Canadian Association of Petroleum Producers (CAPP) is a non-partisan, research-based industry association that advocates on behalf of our member companies, large and small, that explore for, develop, and produce oil and natural gas throughout Canada. CAPPs members produce nearly three quarters of Canadas annual oil and natural gas production, and our associate members provide a wide range of services that support the upstream industry. Canadas upstream oil and natural gas industry provides approximately 450,000 direct and indirect jobs in nearly all regions of Canada. Last year, the industry contributed over $85 billion to Canadas GDP, delivered over 20 percent of the countrys value of exports, and between 2022 and 2024 generated $116 billion in taxes and royalties for governments nationwide. CAPP is a solution-oriented partner and works with all levels of government to ensure a thriving Canadian oil and natural gas industry. We strive to meet the need for safe, reliable, affordable, and responsibly produced energy, for Canada and the world. We are proud to amplify industry efforts to reduce GHG emissions from oil and gas production and support Indigenous participation and prosperity. Position Summary The Digital Communications Senior Advisor leads the development and execution of holistic digital communications initiatives across web, email, and social media that reflect the external business and political environment, advance organizational priorities, and deliver measurable goals and outcomes. This role crafts compelling, mission-aligned content; manages and optimizes the organizations online presence; and uses analytics to continually improve engagement with strategic audiences. Working collaboratively with internal teams and external partners, the Senior Advisor, Digital Communications helps implement effective, non-partisan advocacy and outreach strategies and contributes as a key member of the Communications team, reporting to the Director, Communications. Responsibilities Develop and deliver integrated digital communications strategies (annual to multi-year) aligned to organizational priorities and target audiences. Plan and manage cross-channel content (web, email, social), including calendars, campaigns, and rapid-response communications. Own and improve the website user experience, information architecture, accessibility, usability, search engine optimization, and overall performance in partnership with internal teams. Collaborate with enterprises, members, and thought leaders to source insights and develop compelling, mission-aligned content and storytelling. Partner with consultants, vendors, and smart partners to deliver measurable digital programs and integrated brand experiences for events and CEO thought leadership. Use analytics and testing to optimize engagement across channels; track KPIs and translate results into recommendations and continuous improvement. Expectations of a Senior Advisor Level Role at CAPP Execute project plans and daily operations by providing expertise, ensuring accuracy, and contributing to broader organizational strategies. Understand strategic project directions, foster team commitment, and use insights from industry trends and regulations to support decision-making. Manage and prioritize personal performance, tasks, and resources, while providing updates on progress, schedules, and budget impacts. Collaborate with colleagues, contribute to team-level decisions, and gather feedback from leaders to enhance results. Support CAPPs priorities and values by embracing teamwork, collaboration, and continuous personal and professional growth. Maintain alignment with departmental goals, demonstrate reliability, support change initiatives, and sustain relationships with external partners. Demonstrate CAPPs Guiding Principles of High Performance, Collaboration, and Integrity to ensure that organizational practices consistently reflect our culture. Job Requirements A minimum 7 years relevant work experience in digital communications, along with a focus on website and social media marketing, preferably in advocacy or campaign setting. Post-secondary education; preferably a diploma or degree in communications or a related field. Strong understanding of the oil and gas industry or a demonstrated ability to quickly acquire industry knowledge. Proven ability to develop and implement technical content and integrate messaging and branding across multiple platforms. A portfolio of digital content. Proven experience managing digital platforms and tools (social media schedulers, content management systems, email platforms, analytics dashboards). Basic graphic design or multimedia editing skills (Canva, Adobe Creative Suite, etc.) preferred. Working knowledge of search engine optimization, paid social, or customer relationship management tools an asset. Skills and Qualifications A self-starter who takes initiative and delivers with minimal supervision and has excellent interpersonal and collaboration skills. Strong attention to detail and accuracy. Strong analytical and strategic technical skills, with the ability to make data-driven decisions. Excellent verbal and written communication skills. Demonstrated ability to work independently and as part of a team. Ability to multitask and manage multiple priorities in a fast-paced environment. Strong problem-solving and analytical skills. Excellent organizational skills. #J-18808-Ljbffr