Job Title

Why is this role important? As the Senior Manager, Digital Messaging you will be responsible for defining, developing, and executing sophisticated, multichannel, and personalized digital communication strategies that drive customer engagement, loyalty, and business results. This role leads the Shopping & Postpurchase Digital Messaging pod and the PC Express, Joe Fresh, and Shoppers Drug Mart ecommerce digital messaging programs. You will collaborate with multiple teams to deliver impactful digital messaging strategies, triggers, and journeys across email, SMS, push notifications, and inapp channels. You are a strategic marketer who understands customer behaviour, leverages analytics to uncover insights, and champions datadriven decisionmaking. What Youll Do: - Strategize, solution, and optimize digital messaging strategies, including automated customer lifecycle communications such as newcustomer messaging and behaviorbased triggers (e.g., abandonedcart emails). - Drive customer action and engagement for the PC Express, Joe Fresh, and Shoppers Drug Mart ecommerce digital messaging programs across email, SMS, and push notifications. - Lead the Shopping & PostPurchase pod by identifying and implementing new behaviorbased personalized triggers and optimizing the portfolio and performance of existing triggers. - Coown with Notification Services the transactional notifications strategy and postpurchase customer journey across all business units. - Partner with internal groups to further develop acquisition and retention strategies, implement new campaigns, and continuously optimize performance. - Implement sophisticated automated customer lifecycle journeys based on insights uncovered through analysis of campaign performance and customer data. - Analyze customer behaviour with Marketing and Analytics to identify insights and opportunities for new segmentation, triggers, and potential lifecycle changes. - Develop strategies to manage and grow customer databases in partnership with business leads. - Grow, lead, and coach a highperforming team of managers and specialists. What Youll Bring: - University or college degree in business, marketing, or an equivalent field of study. - 8+ years handson experience managing digital messaging channels (email, push notifications, SMS). - 3+ years of peoplemanagement experience. - Deep expertise using Salesforce Marketing Cloud and/or MoEngage. - Experience with multiple email service providers (Sendwithus, Sendgrid/Twilio & Bluecore are a plus), HTML, AMPscript, and web analytics (e.g., Omniture, Google Analytics) and tools such as MovableInk or Litmus. - Demonstrated ability to work autonomously and collaboratively in a highly demanding, ambiguous environment with multiple stakeholders. - Strong attention to detail and exceptional organisational and projectmanagement skills. - Handson problemsolving focus on getting things done and finding creative ways to remove obstacles. - Proven ability to generate meaningful insights from data. - Exceptional verbal and written communication and presentation skills. - Note: This will be an 18month contract role. How Youll Succeed: At Loblaw Digital we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust, and make connections. Were able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce. If you have big ideas, undeniable enthusiasm, and thrive in a collaborative, creative, and diverse group, well get along just fine. Looking for a challenge? Good. Love an innovative work environment? Even better. Loblaw Digital recognizes Canadas diversity as a source of national pride and strength. We have made it a priority to reflect our nations evolving diversity in the products we sell, the people we hire, and the culture we create. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired. #J-18808-Ljbffr