Job Title

Brand Marketing Manager - Canada - Remote (FT) We are a Chicago-headquartered digital marketing company founded in 2008. We specialize in SEO, PPC, web design, and development, helping businesses grow through strategic digital marketing solutions. We are proud of the quality of our work, the strength of our team, and the impact each person makes across the organization. Our team values: - Professional growth - Respectful and flexible leadership - Meaningful, dynamic work - High standards without unnecessary bureaucracy Because our team is lean and highly capable, every person here has the opportunity to make a visible impact. This is a remote position open to candidates across Canada. ABOUT THE OPPORTUNITY We're a digital marketing agency that practices what it preaches. We run two distinct brandsone serving the legal industry and one operating as a full-service digital agencyand both need a marketing leader who can turn strategy into a steady, scalable flow of qualified leads. This isnt a set the vision and delegate role. We need someone who combines strategic thinking with operational rigora handson director who will dig into the numbers, hold vendors and internal specialists accountable, optimize what's working, sunset what isn't, and build new channels that deliver measurable results. Youll own the full marketing engine across both brands and be directly responsible for pipeline growth. If youre the kind of leader who thinks in systems, communicates with clarity, and measures everything against costperleadwe want to talk. WHAT YOU'LL OWN - Lead Generation Strategy & Execution Architect and manage the full lead generation engine for both company brands. You'll be responsible for driving predictable, highquality lead volume across paid, organic, and partnership channelsand for knowing exactly what each lead costs. - Marketing & Sales Alignment Work handinhand with the sales team to ensure marketing efforts are producing leads that convert, not just leads that look good on a dashboard. Tighten feedback loops, refine targeting, and align campaigns with revenue goals. - Budget Stewardship Own the marketing budget across both brands. Allocate spend based on performance data, negotiate vendor contracts, and ensure every dollar is working toward a defined return. - Team Leadership & Talent Development Lead, mentor, and grow a team of internal marketing specialists. Set clear expectations, run structured checkins, and build a culture of accountability and continuous improvement. You'll also manage external vendor relationships to ensure quality and delivery. - Performance Reporting & Optimization Build and maintain clear reporting frameworks that track lead volume, costperlead, channel performance, and campaign ROI. Use data to make decisions, present results to leadership, and continuously refine the marketing playbook. - New Channel Development Identify, test, and scale new marketing initiatives that expand reach and reduce acquisition costs. Stay ahead of industry trends and bring fresh ideas to the tablebacked by a clear business case. WHAT SUCCESS LOOKS LIKE In your first 612 months, here's what a strong performance trajectory looks like: - Both brands have a unified, centralized marketing operation with clear ownership and reporting for every active channel - Costperlead targets are established for each channel and performance is tracking at or near those benchmarksLead volume is trending upward monthovermonth with a clear, documented path to continued growth - The internal team is operating with structuredefined roles, regular performance reviews, and a culture of accountability - Vendor relationships are optimized, with underperforming partnerships restructured or replaced - Leadership has full visibility into marketing performance through consistent, datadriven reporting WHO YOU ARE Required: - You bring seniorlevel marketing expertise with a proven record of scaling lead generation in a measurable, systematic way - You've led brand marketing for a marketing agency or professional services firmyou understand the unique challenge of marketing a company that markets for others - You manage through systems, not gut instinctSOPs, dashboards, cadences, and frameworks are your natural operating tools - You are a strong leader who builds trust through clarity, consistency, and followthroughyour team always knows where they stand - You take extreme ownership of outcomes: when something isn't working, you diagnose it, fix it, and communicate transparently - You're approachable and collaborative, but you don't shy away from difficult conversations or hard decisions - You're adaptablecomfortable adjusting priorities as the business evolves without losing strategic focus - You communicate with precision: your updates, reports, and recommendations are clear, concise, and actionable COMPENSATION & BENEFITS - Performance bonus: Structured bonus tied to marketing KPIs and growth milestones (details finalized during the offer stage) - Remotefirst: Work from wherever youre most productiveno office required - Unlimited PTO: We trust you to manage your time and deliver results - Growth opportunity: Direct partnership with executive leadership and the chance to shape the marketing function from the ground up TOOLS & PLATFORMS HubSpot (marketing automation & reporting) Google Workspace Additional MarTech tools based on channel strategy ABOUT THE TEAM Youll be joining a company where people genuinely enjoy the work and each other. The team is tightknit, highperforming, and built on mutual respect. Longtenured employees describe the culture as one of the best things about working hereand thats not accidental. We value reliability, straight talk, and people who take pride in what they deliver. Daytoday, youll collaborate closely with internal marketing specialists and external vendors, with a direct line to executive leadership. This is a highvisibility role where your impact will be felt across the entire organization. Ready to own the growth engine? If you lead with clarity, measure what matters, and take full ownership of outcomesapply now. #J-18808-Ljbffr