Job Title

Who is this for - Lead Creative Strategist with 5+ years of experience directing creative strategy, developing performance video ads on Meta, and guiding creative teams. - Proven track record leading the creative direction and scaling 89 figure DTC brands with high-performing, UGC-style creatives. What youll get - Leadership and autonomy to build, mentor, and shape a high-performing creative strategy team. - Total ownership of the overarching creative direction, output quality, and ad performance across the brand portfolio. - A high-velocity environment where you set the standard for innovative testing frameworks and strategic execution. Key Responsibilities - Lead and mentor a team of creative strategists, elevating their scriptwriting, conceptualization, and strategic thinking. - Develop high-level direct response strategies and oversee the creation of UGC-style scripts that drive top-tier conversion rates. - Deep-dive into performance data across multiple campaigns, translating complex learnings into macro creative pivots and team-wide optimization strategies. - Direct cross-functional collaboration, establishing highly efficient workflows between the Strategy, Creator, and Editing teams to ensure a flawless pipeline from ideation to final execution. Qualifications - 5+ years of experience in performance creative strategy for Meta, with at least 12 years in a leadership or team management role. - A robust portfolio of successful UGC/performance ad campaigns that aggressively scaled DTC brands. - Advanced ability to analyze Meta performance data and turn numbers into clear, actionable creative briefs for the team. - Expert grasp of rapid iteration, testing methodologies, and data-informed decision-making at scale. - Proven experience leading cross-functional teams and establishing systems for providing clear, constructive feedback to creators and editors.