Job Title

As our Social Media Manager at Untitled Group, you set the standard for what great connection with our community looks like and you are constantly pushing it forward. You get trends and you're obsessed with staying in front of culture you spot them early and you know how to make them 'Untitled'. You have a sharp creative instinct, deep platform fluency (especially TikTok and Instagram) and a clear point of view on what cuts through versus what gets ignored. Youre equal parts creative and operator. You can ideate viral, platform-native content, then build the structure and workflows required to deliver it consistently across multiple campaigns, festivals and tours. Youre confident making creative calls at speed. You know when to move fast, when to hold the line on quality, and how to balance planned content with reactive moments that matter. You enjoy leading people and building capability. Whether its content creators, internal teams or external collaborators, you know how to communicate clearly and you set a high bar for output. Most importantly, you care about making work that people actually want to watch, share and talk about. Youll ideally have 35+ years experience in social media or content, with a strong portfolio of high-performing or viral content. Experience in music, events or entertainment is a big plus. About you WHAT YOU BRING Social media strategy and execution Creative direction and trend identification Project and time management Data analysis and performance optimisation Team leadership and creator management Communication and stakeholder management Cultural awareness and audience understanding Bonus points if you have: Experience in music, events or entertainment Experience creating viral or high-growth content About us Based in Windsor, Untitled Group is one of Australias leading independent music and events companies. We create unforgettable experiences across festivals, tours and live events, bringing people together through music and culture. Were a professional but fun-loving team who move fast and think big. Change is constant, ideas are encouraged and collaboration is everything. As part of the Untitled team youll have access to benefits including: Team mental health workshops Opportunities to attend festivals and events OUR VALUES At Untitled Group we believe in: Passion We drive outcomes that align with purpose Innovation We push boundaries and break barriers Collaboration We build authentic connections Inclusivity We bring people together and uplift those around us Untitled values diversity and celebrates the uniqueness of our team. We encourage candidates from diverse and minority backgrounds to apply. We believe in creating an environment where everyone can bring their full self to work and be valued for their contribution. Responsibilities This role requires experience in: Developing and leading a clear, end-to-end social media strategy aligned to brand and growth objectives Identifying emerging trends early and translating them into platform-native content Creating and overseeing high-performing short-form content (TikTok, Reels) Managing content calendars, workflows and campaign delivery across multiple projects Leading and directing content creators, including briefing, scheduling and on-site capture Balancing planned campaigns with reactive, real-time content opportunities Analysing performance metrics and optimising content for engagement, reach and conversion Collaborating with marketing, PR, partnerships, programming and production teams Building repeatable content formats and series that strengthen brand identity Driving social initiatives that support audience growth, brand equity and ticket sales Untitled Group acknowledges that our office, located in Naarm, is built on the lands of the Wurundjeri peoples of the Kulin Nation. We pay respect to elders past, present and emerging and thank them for their care of the land that continually provides us with many opportunities. #J-18808-Ljbffr