Job Title

Transform product marketing strategies as an Innovative Product Marketing Manager. Oversee positioning, campaigns, and performance metrics in a thriving fintech setting, onsite full-time. This role offers a unique chance to utilize your 58 years of experience in product or growth marketing to spearhead product launches and develop strategic campaigns that resonate with varied audiences. You will take ownership of messaging, lead efforts to enhance ARPU, and work closely with multiple stakeholders while tracking campaign performance. Key Responsibilities: Define messaging and positioning for diverse products Lead campaign strategy and execution across channels Manage go-to-market plans for each new product Partner with specialists to enhance customer engagement Analyze metrics and refine strategies based on results Requirements: 58 years in product or growth marketing Strong writing skills for effective communication Experience in managing complete marketing campaigns Analyzing metrics with minimal reliance on analysts Background in fintech or loyalty programs is a plus Play a central role in crafting influential product narratives and marketing strategies that reshape how money moves in Canada. #J-18808-Ljbffr