Additional Information Job Number: 26048903 Job Category: Sales & Marketing Location: Delta Hotels Prince Edward, 18 Queen Street, Charlottetown, Prince Edward Island, Canada, C1A 4A1 Schedule: Full Time Position Type: Management Pay Range: $105,000$149,000 annually Bonus Eligible: Yes Job Summary Functions as the leader of the propertys sales department for properties with bookings over 300 peak rooms and significant local catering revenue. Manages the property''s reactive and proactive sales efforts. Provides daytoday leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. Implements the brands service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building longterm, valuebased customer relationships that enable achievement of the hotels sales objectives. Evaluates the propertys participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property. Manages the marketing budget to enable development of propertyspecific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaces with regional marketing communications for regional and national promotions pull through. Develops and implements propertywide strategies that deliver products and services to meet or exceed the needs and expectations of the brands target customer profile and property associates and provide a return on investment to the owner and Marriott International. Candidate Profile Required 2year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in sales and marketing or related professional area. 4year bachelors degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in sales and marketing or related professional area. Preferred 4year college degree. Demonstrated skills in supervising a team. Lodging sales experience. Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance. Core Work Activities Managing Sales Activities Manages the development of a strategic account plan for demand generators in the market. Manages the propertys reactive and proactive sales efforts. Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications. Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations. Reviews the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotels market position. Researches competitor sales team strategies to identify ways to grow occupancy and RevPAR and increase market share. Attends sales strategy meetings to provide input on weekly and overall sales strategy. Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share. Evaluates and supports participation and account deployment with Area Sales and Group Sales within the Sales Office. Serves as the sales contact for the General Manager, property leadership team, Group Sales and Area Sales leaders. Serves as the sales contact for customers and acts as a customer advocate. Serves as hotel authority on sales processes and sales contracts. Serves as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications and other hotel departments as appropriate. Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business. Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy. Supports the General Manager by coordinating crisis communications. Executes and supports Marriotts Customer Service Standards and hotels Brand Standards. Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence). Participates in and practices daily service basics of the brand (e.g., Marriott Hotels and Resorts (MHR) Spirit to Serve Daily Basics, Renaissance Hotels and Resorts (RHR) Savvy Service Basics, Courtyard, SpringHill Suites, Fairfield Inn Basics of the Day, Residence Inn Daily Huddle, or TownePlace Suites Morning Meeting). Implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service. Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and other appropriate stakeholders. Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International. Performs other duties, as assigned, to meet business needs. Building Successful Relationships Develops strong partnerships with local organizations to further increase brand and product awareness. Develops and manages internal key stakeholder relationships. Develops strong community and public relations by maintaining property participation in local, regional and national tradeshows and client events. Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their program or event. Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed expectations, while building a relationship and loyalty to Marriott. Gains understanding of the hotels primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns to offer better business solutions both prior to and during the program or event. Leadership Functions as the leader of the propertys sales department for properties with bookings over 300 peak rooms and significant local catering revenue. Develops sales goals and strategies and verifies alignment with the brand business strategy. Executes the sales strategy to meet individual booking goals for both self and staff. Coaches leaders of revenuegenerating departments in developing effective revenue strategies and setting aggressive goals that will drive the propertys financial performance. Verifies Sales team understanding of and use of Marriott International (MI) demand engines to full potential. Works with Human Resources, Engineering and Loss Prevention to monitor compliance with local, state and federal regulations and/or union requirements. Partners with Human Resources to attract, develop and retain the right people in order to support the strategic priorities of the market. Creates effective structures, processes, jobs and performance management systems. Sets goals and expectations for direct reports using the Leadership Performance Process (LPP), aligns performance and rewards, addresses performance issues and holds staff accountable for successful results. Forecasts talent needs and manages talent acquisition strategy with Human Resources to minimize lost time due to turnover. Maintains an active list of the competitions best sales people and implements a recruitment and acquisition plan with HR. Supports tools and training resources to educate sales associates on winning catering solutions. Champions leadership development and workforce planning priorities by assessing, selecting, retaining and developing diverse highcaliber talent that can lead the organization today and strengthen the leadership bench for the future; continues to upgrade the sales and marketing talent and works with HR to anticipate future talent needs based on business growth plans. Identifies, trains and mentors group sales associates and utilizes all available onthejob training tools for associates. Transfers functional knowledge and develops group sales skills of other discipline managers. Provides daytoday leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. Evaluates the propertys participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to position and market the property. Manages the marketing budget to develop propertyspecific campaigns, promotions and collateral to drive revenue and meet property objectives. Equal Opportunity Employer At Marriott International, we are dedicated to being an equalopportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. We are committed to nondiscrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law. Accommodation Assistance Delta Hotels Prince Edward takes seriously its obligations under the applicable provincial legislation and will provide accommodations to job applicants needing assistance. If you require an accommodation in relation to this job posting, our online application or an interview, please call 9053665227 or email . The phone number and email are only for individuals who would like to request an accessibility accommodation as part of the recruiting process. #J-18808-Ljbffr
Job Title
Director of Sales and Marketing