Job Title

Marketing Manager, Partnerships and eCommerce VCA Canada Animal Hospitals Location: Calgary, Alberta Reporting: Vice President, Communications Job Type: Full Time Role: Hybrid (3 days in office and 2 remote) The Marketing Manager, Partnerships and eCommerce is responsible for managing and executing VCA Canadas partner and ecommerce initiatives. As the primary daytoday contact for partners, this role supports and strengthens relationships to ensure initiatives meet client and organizational needs. This role collaborates with internal and external stakeholders to ensure the seamless execution of marketing programs. Budget management, postcampaign reviews, and ROI analysis are key components of the role to ensure optimal execution and effective use of resources. Strategic Partnership Leadership Manage daytoday partner relationships and requirements related to marketing and ecommerce initiatives. Develop and execute comprehensive partner marketing proposals, ensuring activities align with VCA Canadas annual strategic initiatives. Design and implement VCA Canada programs that enhance the client experience and spotlight partner offerings. Partner with the Mars Veterinary Health (MVH) Commercial team to lead and support the RFP process for VCA Canada partners. Manage partner budgets and funds reporting, working closely with Accounting to support AP/AR processes. In partnership with the MVH Commercial team, develop and lead quarterly partner checkins. Establish standardized reporting and consistent performance measurement for partners. E-commerce Growth and Enablement Champion and execute the VCA Canada ecommerce strategy. Manage the daytoday relationship with the ecommerce vendor. Partner with the ecommerce vendor on platform enhancements and client experience improvements. Represent VCA Canada as the liaison between partners and the ecommerce team. Review and approve partner promotions to ensure they meet client needs, align with the VCA Canada brand, and can be executed effectively. Develop a monthly calendar of ecommerce initiatives. Provide metrics and reporting to support budgeting and forecasting processes. Serve as the primary point of contact for hospital and client issues related to ecommerce. Stakeholder Management and Communication Coordinate communications related to partner programs and promotions for internal stakeholders. Coordinate and execute operational requirements (both ecommerce and partner programs) in partnership with external stakeholders such as operations, legal, accounting, IT. Serve as the primary liaison between Medical Operations and partners to coordinate partner participation in continuing education programs. Coordinate and execute internal communications related to ecommerce initiatives. Partner with Hospital Operations on partnership opportunities and requests. Continuous Improvement, Innovation & Ecosystem Connectivity Stay connected with VCA Animal Hospitals in the United States and Mars Veterinary Health (MVH) programming and initiatives for potential scalability and localization opportunities. Foster a culture of innovation, accountability, and crossfunctional collaboration. Actively participate in crossfunctional initiatives to strengthen ecosystem connectivity and share best practices. Qualifications Bachelors degree in business, marketing, or communications. 810+ years of marketing experience. Highly adaptable, with the ability to shift priorities and lead new initiatives in response to evolving business needs. Exceptional writing, editing, and consulting skills, with strong communication, collaboration, and conflictresolution capabilities and the ability to influence stakeholders at all levels. Experience negotiating with external vendors, with a proven track record of managing complex, organizationwide programs and strategic partnerships. Experience in budget and accounting processes. Demonstrated experience with project management and the ability to manage multiple projects at once. Understanding of campaign evaluation and ROI. Experience working with regulated industries. Veterinary industry experience is preferred. Spoken and written French is an asset. What We Can Offer You RRSP 5% Employer Group Match Program Health spending account Continuing education benefits Referral bonus rewards Paid Time off Benefits Package Employee assistance program Etools to assist with meditation, better sleep, exercise, and focus Virtual health care (telemedicine) offering quick access to quality care Gym on site Parking #J-18808-Ljbffr