Job Title

Senior Campaign Manager London Currys London Campus at Waterloo Permanent Full Time Grade 4 The Senior Campaign Manager leads the delivery of all customer campaigns across the iD subscription lifecycle, ensuring communications are timely, relevant and commercially effective. The role supports the Senior CRM Manager in shaping and executing a datadriven CRM strategy that leverages new insights, martech capabilities, propositions and content to drive revenue growth, customer engagement and longterm retention. Role overview: As part of this role, youll be responsible for: Lead the planning and endtoend delivery of all lifecycle campaigns , ensuring every customer communication aligns with business, product and commercial goals. Build, deploy and optimise multichannel campaigns (including Push Notifications), applying bestpractice QA, testing and continuous improvement. Use data to deepen segmentation and personalisation , identifying new datacapture opportunities and proposing predictive or propensitybased audience approaches. Collaborate closely with data & insight teams to support both tactical decisions and longerterm CRM strategy. Manage CRM platforms, automation and tooling , including configuration, workflow design and project scoping, ensuring stable, accurate and scalable delivery. Oversee key strategic partners and platforms , driving incremental ROI and operational quality. Represent CRM at senior leadership forums , providing updates, insights and recommendations to SLT. Linemanage a team of CRM Managers and Leads , supporting capability development, process improvement and overall team growth. You will need: Leading a highvolume, agile CRM campaign operation across complex subscription journeys, ensuring rapid, accurate and commerciallydriven delivery. Strong understanding of Salesforce Marketing Cloud (preferred) and Adobe, including data structures, workflow logic, journey orchestration and QA processes. Developing and owning robust testandlearn programmes, analysing performance, identifying insights and shaping new strategies to improve core KPIs. Providing critical and strategic review of creative, data and targeting briefs, ensuring all CRM output is customercentric, brandaligned and commercially sound. Experiencing in hybrid working environments, including remote project management, crossfunctional collaboration and virtual delivery. Handson experience with Movable Ink, and a CMS (template design tool). Background in mobile, telecoms or retail industries ideally within subscriptionbased businesses. People management experience of a large team (ideally 3 or more), demonstrating performance improvements. Educated to degree level or equivalent in relevant field. Practical, executionlevel involvement in an ESP migration, ideally Salesforce Marketing Cloud (e.g., data mapping, workflow rebuilds, QA, cutover support). Alternative channels WhatsApp & RCS Below are the benefits we offer: Holiday benefits - 25 days of annual leave (plus bank holiday entitlement) Private medical insurance Life Assurance Access to discretionary bonus Hybrid working; our primary Currys Campus is at Waterloo (WeWork) Every voice has a space at our table and were committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email and well do our best to help. #J-18808-Ljbffr