Job Title

Manulife Bank is seeking a dynamic and results-oriented Senior Product Manager to play a pivotal role in innovating our deposits product suite, driving growth, and enhancing customer retention. With a passion for delivering exceptional customer experience and market competitive products and services, the Senior Product Manager will be instrumental in leading initiatives that achieve deposit balance growth, improve retention and align with our overall deposit product portfolio strategy. At Manulife Bank, we think big, obsess about our customers, and achieve success together. As a Senior Product Manager, you will collaborate closely with the Product Director and team on key projects and initiatives that address business opportunities and challenges. This position requires working effectively with internal and external partners to implement strategies that grow deposit balances, optimize costs, streamline processes, and elevate advisor & customer experience. Position Responsibilities Collaborate with the team to support the management and strategic alignment of deposit products with business goals and advisor & customer needs. Build roadmaps and complete new product launches and enhancements, including changes to features, benefits, and pricing, by coordinating with relevant partners to ensure successful implementation. Assist in implementing deposit portfolio strategies that balance sales, customer experience, risk management, and profitability by using insights and feedback from partners. Partner with Treasury & Finance in supporting portfolio forecasting and product rate setting to achieve growth, retention, and engagement goals, with input from cross-functional teams. Monitor competitive offerings and stay informed about market trends, sharing insights with partners to refine product strategy. Act as a key partner in updating product collateral, such as applications, letters, and forms, ensuring consistency with the overall product vision and strategy. Driving Growth & Enhancing Retention Partner with Sales, Growth & Go to Market teams to implement strategies that support new customer acquisition and retention, and foster balance growth. Design and implement effective deposit campaigns to attract and retain customers, boosting deposit balances. Monitor and analyze campaign performance, using datadriven insights to optimize results. Influence key deposit metrics, including new account acquisition, balance growth and retention, and customer NPS. Track and manage deposit fund flows, including inflows, outflows, attrition, and retention, while ensuring alignment with strategic goals. Stakeholder Engagement & Influence Build and maintain strong relationships with key internal partners, including Sales, Marketing, Analytics and Reporting, Operations, Finance, Treasury, and Compliance, to collaboratively drive pivotal initiatives and achieve shared objectives. Work with internal and external partners and influence without authority to implement programs that drive portfolio growth and enhance customer experience. Segmentation and Persona Analysis Develop and maintain customer segmentation frameworks based on demographics, behaviors, financial needs, and lifecycle stages to inform product strategy and marketing initiatives. Conduct persona research and build detailed customer profiles that capture motivations, pain points, and banking habits to guide product design and experience enhancements. Leverage data analytics and market insights to identify emerging trends and segmentspecific opportunities within the Canadian personal banking market. Collaborate with marketing, digital, and analytics teams to integrate segmentation and persona insights into campaigns, product positioning, and endtoend customer journeys. Process & Business Requirements Develop and implement strategies that streamline existing processes, reduce friction and improve overall service delivery for both advisors and customers. Apply feedback from customers and advisors to identify areas for improvement and drive continuous process enhancements. Stay informed of regulatory changes, assess their impact, and implement necessary adjustments. Collaborate with legal and regulatory compliance teams to conduct regular audits and maintain a strong compliance framework. Required Qualifications 35 years in Product Management, preferably in Deposits. University or college degree, or equivalent work experience. Preferred Qualifications Certified Product Manager (CPM) or equivalent certification preferred. Agile Product Owner certification or relevant experience preferred. When you join our team Well empower you to learn and grow the career you want. Well recognize and support you in a flexible environment where wellbeing and inclusion are more than just words. As part of our global team, well support you in shaping the future you want to see. Salary range is expected to be between $85,300.00 CAD $135,300.00 CAD. Location: Waterloo, Ontario. Work modality: Hybrid. Benefits Manulife ofrece una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontolgicos, de salud mental, oftalmolgicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopcin/subrogacin y bienestar, y planes de asistencia al empleado/familiar. Tambin ofrecemos a los empleados admisibles varios planes de ahorro para la jubilacin (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educacin financiera. Nuestro generoso programa de tiempo libre remunerado en Canad incluye feriados, vacaciones, das personales y das por enfermedad, y ofrecemos la gama completa de ausencia laboral reglamentaria. (Para ms informacin sobre las disposiciones de tiempo libre remunerado especficas de EE.UU., pngase en contacto con .) Employment Equity Statement Manulife es un empleador que ofrece igualdad de oportunidades. En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retencin de talento, el ascenso y la remuneracin, y administramos todas nuestras prcticas y programas sin discriminacin por motivos de raza, ascendencia, lugar de origen, color, origen tnico, ciudadana, religin o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientacin sexual, caractersticas genticas, condicin de veterano, identidad de gnero, expresin de gnero, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente. Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajar con los solicitantes que requieran una adaptacin razonable durante el proceso de solicitud. Toda la informacin que se haya compartido durante el proceso de solicitud de adaptacin se almacenar y utilizar de manera congruente con las leyes y las polticas de Manulife/John Hancock correspondientes. Para solicitar una adaptacin razonable en el proceso de solicitud, envenos un mensaje a . #J-18808-Ljbffr