Job Title

What Youll Do Paid Social is a critical growth channel at Canadian Tire Corporation, supporting both brand and performance objectives across retail and eCommerce. The Associate Manager, Paid Social owns daytoday channel delivery, leading a dedicated pod to execute highquality, performancedriven campaigns across key social platforms. This role combines channel ownership, people leadership, vendor management, and governance to ensure paid social programs deliver measurable business outcomes and meet CTCs excellence standards. Own paid social channel delivery quality, ensuring consistent execution, reporting, and insights. Lead the paid social channel pod, managing priorities, workload balance, and campaign delivery. Consult on the tactical strategy for the paid social portion of integrated media plans. Serve as a primary vendor relationship owner, driving alignment, performance, and partner satisfaction. Ensure the team follows established processes, frameworks, and ways of working. Lead and support performancedriven paid social campaigns in a retail environment, focused on traffic, conversion, and revenue outcomes. Apply retail and omnichannel best practices to audience strategy, creative guidance, and optimization. Contribute to testing, optimization, and applied learnings that improve channel performance over time. Develop, train, and certify talent within the inhouse paid social team. Mentor team members on platform execution, reporting, insights, and partner communication. Ensure accurate data capture, tagging, and measurement across paid social platforms and CTC digital properties. Collaborate with crossfunctional partners (Planning, Creative, Analytics) to support integrated campaign delivery and new initiatives. Success in this role is measured across both performance outcomes and execution quality, including: ROAS, CPA, conversion rate, and traffic quality Spend pacing, budget stewardship, and delivery accuracy Quality and actionability of insights and optimization recommendations Testandlearn impact and application of learnings Team compliance with processes and excellence frameworks What You Bring Bachelors degree in Marketing, Business, Economics, Finance, or related field 5+ years of paid social experience (agency experience preferred) Retail and/or eCommerce experience running performancefocused paid social campaigns Handson expertise across Meta, TikTok, Snap, Reddit, and Pinterest Expert in Google Analytics Experience leading or mentoring teams and owning vendor relationships Strong understanding of media buying, measurement, and reporting Ability to operate effectively in a complex, crossfunctional organization Benefits Comprehensive benefits and retirement programs Performance incentives, Continuing Education Programs Other perks to support your wellbeing Career growth opportunities and product discounts Our typical hiring range is between $64,000.00 - $106,000.00 CAD Annual. Salary decisions are also dependent on other factors such as your experience, jobrelated knowledge, skills and competencies, market location, industry benchmarks, internal equity and other rolespecific requirements. #J-18808-Ljbffr