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Job Title


Go to Market (GTM) Automation Specialist


Company : ZayZoon


Location : Edmonton, Alberta


Created : 2026-05-04


Job Type : Full Time


Job Description

Who We Are At ZayZoon, we are on a mission to save 10 million hardworking employees 10billion dollars. Weve created a financial empowerment platform that helps businesses of all sizes make a big impact on employee financial wellness. We offer a variety of financial wellness services, like earned wage access, that allows employees to access their earned wages ahead of payday. With 74% of ZayZoon customers reporting reduced financial stress, we know our solutions help lead to happier and more productive employees. ZayZoon was also recognized for its growth in the 2025 Deloitte Technology Fast 50, 2025 Deloitte Technology Fast 500, and top10 growth companies in Canada by CIX awards. Our recent funding extension has raised our SeriesB funding round to nearly $50million USD. Join us in shaping the future of employee financial wellness and building services that address the immediate needs of todays employees. Were fully remote and hire across Canada and the U.S.; location is not required. About The Role As our GTM Automation Specialist, youll help us get more out of our systems and find smarter ways to automate, connect, and scale. Youll focus on improving how we prospect, enrich data, personalize outreach, and measure whats working using both our existing tools and new AI capabilities. Youll work closely with Sales, Marketing, and RevOps to spot whats clunky or manual today and turn it into something more streamlined and reliable raising the bar on how our systems work and how our teams use them. Your Impact Evaluate and evolve our existing GTM tech stack by identifying opportunities to better leverage automation and AI across prospecting, enrichment, sequencing, personalization, and reporting Design and orchestrate workflows across our GTM tools (e.g., enrichment platforms, sequencing tools, AI tools) to automate and simplify outbound execution Integrate AIenabled tooling with our CRM, firstparty data, and thirdparty vendors to ensure clean, enriched, and actionable data flows Build and optimize automated prospecting and enrichment pipelines to improve targeting accuracy, segmentation, and message relevance Enable AIassisted, multichannel outbound programs (email, LinkedIn, etc.) that increase personalization while maintaining scale and consistency Partner closely with Sales, RevOps, and Marketing to operationalize outbound strategies and reduce daytoday execution friction for reps Establish and support a GTM experimentation framework, incorporating AIdriven testing across messaging, targeting, sequencing, and channels Build and refine dashboards and reporting that measure performance, adoption, and ROI of automation and AIdriven GTM initiatives Document workflows, tooling, and AI best practices to drive adoption and longterm scalability across the team You Bring 4+ years of experience in GotoMarket Automation, Revenue Operations, Sales Operations, or Growth Operations within a SaaS environment Strong experience working with HubSpot, including automation, workflows, data models, and reporting that support scalable GTM operations Strong understanding of data hygiene, enrichment, segmentation, and how they impact targeting and performance Experience building dashboards and running experiments to improve GTM performance, messaging, and pipeline outcomes Handson experience designing, building and optimizing GTM automation across tools like Clay, Apollo, Outreach, Salesloft, and enrichment platforms Ability to apply AI and LLM tools to GTM workflows including prospect research, message personalization, enrichment, and automated decisioning within outbound and lifecycle motions Experience integrating tools and systems using APIs, webhooks, or platforms like Zapier, Make, n8n, or Workato Why Youll Love Working At ZayZoon Permanently Remote: Work from a desk, a coffee shop, or in the great outdoors our jobs are fully remote, forever Flexible Time Off: Our YoudoYou timeoff program offers up to 6 weeks vacation and caters to diverse lifestyles Instant Benefits: Fulltime employees get access to medical, vision, and dental benefits from day one, plus increased mentalhealth coverage and a wellness stipend Plus: Inclusive parentalleave topup, earned wage access, realtime market data for salaries, supportive culture for lifelong learners, and more What You Can Expect From Us Every application will be reviewed by our team were committed to giving each application the attention it deserves. We want to make sure youre always in the loop and will respond to every application. So go ahead and hit that apply button with confidence, knowing that were here for you every step of the way! Compensation Range: CA$94K CA$135K #J-18808-Ljbffr