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About Puppy Sphere Welcome to Puppy Sphere, a highgrowth startup redefining the wellness category through puppy therapy. Were on a mission to bring people together in welcoming spaces where puppies help them slow down, boost their mood, and return again and again. As North Americas original puppy yoga company, weve built a community of over 400,000 people and partnered with global brands such as the NBA, TikTok, and Google to bring puppies to workplaces, events, and communities. Job Description This is a fulltime remote role based in Toronto. As Head of Performance Marketing you own the revenue engine behind Puppy Spheres growthpaid media, promotional campaigns, lifecycle programs, ecommerce, and the data infrastructure that connects it all. You lead a team of four people and an external agency, and youre accountable for turning marketing spend into measurable business results. Working alongside the Head of Brand & Content as a peer, you build the growth engine for a categorydefining brand. Compensation The total compensation range is $75,000 CAD $100,000 CAD, depending on experience and scope. Final compensation may include base salary, bonus incentives, or a combination of both. What Youll Lead Team Leadership Manage, develop, and coach direct reports, and manage agency relationships. Set individual objectives, provide regular feedback, and build a highaccountability team culture. Identify gaps in team capacity and recommend hiring or restructuring as the business scales. Facilitate collaboration across departments. Data, Reporting & Forecasting Build and own the marketing performance dashboard, the single source of truth for the team and leadership. Own CAC, ROAS, and LTV reporting across all paid channels. Lead spend forecasting and budget allocation with clear financial rationale. Establish a reporting cadence and present insights to the CEO regularly. Identify trends early and make databacked recommendations on reallocation and prioritization. Paid Media & Performance Own paid acquisition strategy across Meta, TikTok, and Googlean inhouse Ads Manager executes daytoday. Set channel strategy, budget allocation, and performance targets. Align spend with class inventory, seasonality, city launches, and promotional calendars. Collaborate with the Head of Brand & Content on creative direction and testing. Ecommerce & Conversion (Shopify) Own the booking funnel from ad click to confirmed class, in close partnership with the Tech Manager. Lead CRO strategy across landing pages, checkout, mobile UX, and promotional execution. Oversee loyalty products including class packs and memberships. Drive funnel analytics and identify dropoff points and revenue opportunities. Lifecycle, Retention & CX Own the full customer lifecycle with a focus on increasing visit frequency and habit building. Oversee the Email & Retention agency on Klaviyo flows, segmentation, winbacks, loyalty, and SMS. Guide the CX Manager on retention initiatives and community touchpoints that drive repeat behaviour. Align lifecycle calendars to class schedules, studio openings, and corporate events. Monitor retention metrics and identify levers to improve LTV. B2B Demand Generation Build performance funnels and leadgeneration strategies for the corporate wellness and events division. Partner with Sales on positioning and pipeline support. Own measurement of B2B marketing spend and pipeline contribution. You Bring 6+ years in performance marketing or growthideally in DTC, ecommerce, fitness, or marketplace environments. Proven experience managing a teamdevelop people, set expectations, and hold them accountable. Handson experience with Meta Ads, TikTok Ads, and Google Ads; you manage meaningful budgets and understand what good performance looks like. Strong Shopify and funnel analytics experienceyou know where bookings are lost and how to fix them. Comfortable building dashboards and presenting financial performance to senior leadershipdata is your default language. Experience managing external agencies and holding them to clear performance standards. Proficiency with Klaviyo or a comparable lifecycle/email platform. A collaborative peer mindsetyou work closely with brand, creative, and CX teammates and understand that great performance requires great creative. Thrives in fastmoving startup environments with high accountability and low ambiguity. Comfortable managing across technical, creative, and CX functionsyou lead a diverse team, not a singlediscipline pod. Perks Join a fastgrowing startup with upward mobility. Remote work flexibility worldwide. Flexible working hours and trust to manage your own time. 10 paid vacation days. 3 paid wellbeing days. Annual team retreat. Experience the happiness of working around puppies. Unlimited complimentary puppy yoga and puppy pilates classes for you, family, and friends. Attend networking and exclusive events in your city and beyond. Opportunity to work with celebrity clients and industry giants. Values We create happiness. We care. We adapt. We show up. We raise the bar. #J-18808-Ljbffr