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Get AI-powered advice on this job and more exclusive features.Department: Paid SocialLocation: CanadaDescriptionCDM is seeking a dedicated Senior Performance Marketing Specialist with Facebook advertising experience and a relentless focus on hitting performance targets. The ideal candidate must possess a strong desire to learn and solve problems, lead account strategy and scale accounts. As a Senior Performance Marketing Specialist, you take the lead and full ownership of the marketing success on accounts, while our Client Services team takes ownership of the client relationship, assisting you with hitting your targets.Who We AreMission: At Clever Digital Marketing, we are on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital marketing strategies. By bridging the gap in the industry for a highly profitable digital lead vendor, weve created a unique space where growth isnt just supportedits catalyzed.Product: Clever Digital Marketing delivers outcome-driven paid advertising and strategic advising solutions. We dont focus on clicks and impressionswe focus on net sales. Our customized, data-driven strategies are tailored to each clients unique needs, ensuring measurable impact and scalable profitability.Scale: In just three years, weve partnered with over 50 large-scale home improvement companies across the USA and Canada, helping them generate $250 million in revenue. By integrating seamlessly with our partners and leveraging our core value of Extreme Ownership, weve set bold targets, driving shared success. Were on track to help our clients achieve $325 million in revenue next year.Impact: As trusted subject matter experts in the home improvement space, we are redefining what it means to deliver value. Our commitment to authenticity and collaboration ensures we remain a powerhouse of growth, innovation, and measurable results for every client we serve.What You'll DoLaunch and manage multiple client campaigns on Facebook, Instagram and other paid social platforms for high-tier clients, ensuring that all campaigns meet or exceed their KPIsManage high-value client accounts, ensuring all campaign objectives are met or exceededDevelop and implement tailored strategies to meet client objectives, leveraging in-depth platform knowledgeMonitor and analyze campaign performance metrics, making data-driven optimizations to improve resultsProvide guidance and support to junior team members, helping them to develop their skills and improve campaign outcomesProactively identify and pursue opportunities to scale successful campaigns and optimize underperforming onesUse data-driven insights to make informed decisions on budget allocation and targeting strategiesCreate and implement robust A/B testing frameworks to continuously optimize campaign performanceCraft high-converting copy to support ad campaigns, landing page conversion rates & video campaign performanceManage a Meta/TikTok ad budget ranging between $200,000 and $400,000 per month of performance spendScripting for ad copy, creatives, and different messaging in your advertorialsCollaborate with our Creative team to improve video ad campaignsCollaborate with the CSM team to identify and resolve high-level issuesWhat Were Looking For / QualificationsMinimum 3 years of experience managing performance Facebook campaigns for lead generationMinimum 2 years of experience in an agency settingMinimum 1 year of experience in direct response marketingExperience managing 100K+/mo in performance spend focused on lead generationExperience with creative briefs & ideating video campaignsAdvanced knowledge and practical experience with Facebook and Instagram ad platformsStrong analytical and strategic thinking abilitiesHighly organized and detail-oriented with excellent communication skills, both written and verbalHighly preferred: Experience in enhancing conversion rate optimizationWhat We OfferAn incredible team and culture. Were a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed. Our culture thrives on collaboration, extreme ownership, and a commitment to continuous improvement. We believe in integrity as a cornerstone of our success, making decisions that align with our principles even when its challenging. We celebrate winning together by supporting and lifting each other up, ensuring every victory is shared. At our core, we embrace Kaizen, the philosophy of continuous improvement, knowing that small changes can lead to extraordinary results. This is more than a workplaceits a place where youll grow, learn, and thrive alongside passionate teammates who are as invested in your success as you are.Be part of a rapidly scaling company thats redefining performance marketing for the home improvement industry.Competitive compensation that reflects your expertise and contributions.Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our Vaughan office whenever you need a change of pace.15 days of paid time off (PTO) annually, with the freedom to use them as you see fit.Comprehensive group benefits, including health, dental, and more, to support your well-being.A company-provided MacBook and a home office budget to help you create your ideal workspace.Merch deliveries to help you get started and feel part of the team.A work abroad policy to support you when you need a fresh perspective or a new working environment.Opportunities to connect with Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites.Equal Employment OpportunityClever Digital Marketing values the unique skills and experiences each individual brings to the team. We are happy to provide reasonable accommodations to candidates in need of support during the recruitment and selection process. #J-18808-Ljbffr