Job Title

Flowfinity Wireless is seeking an enthusiastic and technology-savvy Marketing Communications Specialist. Working within a team of marketers that report to the Vice President, the Marketing Communications Specialist will assist in creating persuasive marketing content that generates B2B demand for our no-code platform.This is a full-time position with a hybrid working arrangement based near Granville Island in Vancouver, BC.Who We AreFounded in 2000, Flowfinity is an established technology company based in Vancouver. We help businesses across industries run more efficiently by replacing legacy processes with custom apps that enable teams to digitally collect, access and share information where and when they need it.You'll help grow our international customer base, ranging from SMBs to Fortune 500 companies in a variety of industries. Business and IT leaders rely on our platform to create custom applications and IoT solutions for data collection, process automation and asset management that drive competitive advantage.What We OfferGet hands on experience with emerging technologies and gain experience in a fast-evolving industry. Our small but mighty team wants your input to help us move the needle and drive profitable growth in the B2B tech sector.Enjoy work life balance in a family friendly business environment. You'll have your own dedicated workspace in our offices (just off the Broadway transit corridor) with the option to work remotely most days, Monday Friday, 9-5. iPhone and laptop are provided.Explore opportunities for paid training and education along with a competitive salary based on experience.About YouYou have an aptitude for understanding enterprise customer needs and the ability to learn and write about the benefits of digitization and workflow automation from a customer-centric perspective.You are an engaging storyteller, and a fast learner who is comfortable with new technology and have a desire to build your career in B2B marketing.The key criteria for this position are the ability to research and write persuasive web content while staying on top of technological trends!Key ResponsibilitiesAssist with B2B marketing campaign planning and executionWrite compelling blog posts and case studies on technical topicsPlan and coordinate social media content and monitor post engagementCreate effective website and landing page content that convertsProduce e-newsletters and various mass email communicationsSelect and edit graphic images and stock photos for web and printAssist with promotional and instructional video scripting and productionWrite copy for PPC ads and assist in Google Ads campaign executionPerform keyword research and recommendations for SEO and PPCAssist in producing premium long-form assets including white papers and articles for placement in industry and trade publicationPitch articles and develop relationships with industry and trade publication editorial boards and advertising departmentsCommunicate with product experts and customers as neededAssist in maintaining and optimizing marketing automation campaignsCreate and update assorted print and digital marketing collateralManage email marketing segmentation lists and perform other administrative duties as requiredDesired Skills and QualificationsHighly developed copywriting, editing or creative writing skillsAbility to research technical topics and effectively explain benefits to a B2B audienceExcellent communication skills both internally and externally with clientsDetail oriented and organized with the ability to prioritze tasksAbility to work effectively within a team as well as be independently motivated with minimal supervisionFamiliarity with popular social media platforms (LinkedIn, Twitter, Facebook etc.)Familiarity with marketing automation platforms such as HubSpot or similar is an assetFamiliarity with best practices for SEO, SEM, landing page optimization, social engagement, etc. is an assetFamiliarity with graphic design software such as Affinity Designer, Photoshop, Canva or similar is an assetBasic knowledge of HTML or content management systems is an assetPrevious experience in a B2B marketing role or internship is an assetBachelor's Degree in Business, Commerce, Marketing, Communications, or other field combined with relevant training or experiencePlease apply with your resume: you in advance for you interest only selected candidates will be contacted.Do you have questions? We are here to help.Flowfinity empowers you to create, automate and integrate custom business process management and data visualization applications.Unite human and machine-driven workflows with natively compatible IoT solutions and data streams.No Code. No Compromises.206-1275 W 6th Ave, Vancouver BC V6H 1A6 #J-18808-Ljbffr