Job Title

The Opportunity The YMCA of Simcoe/Muskoka is in search of a Vice President, Brand, Strategy & Partnerships (Vice President) to advance the mission and vision of the Association by growing brand awareness and trust; building and stewarding strategic partnerships; and driving and monitoring strategic plan outcomes. The Vice President will play a pivotal role in ensuring the Association remains responsive and futureready, applying strategic foresight to anticipate trends and opportunities, safeguarding and strengthening the YMCAs brand and public profile, and acting as a collaborative manager of change. Reporting to the President & CEO and as a critical member of the leadership team, the Vice President will work closely with colleagues to continuously assess the landscape to identify strategic opportunities and risks for the Association. As an experienced and highly strategic leader, the Vice President will serve as a thought partner across the organization in recognition and pursuit of initiatives that advance the YMCA of Simcoe/Muskokas mission and core strengths. The Vice President will lead the translation of strategy into action, working collaboratively to enable and support colleagues in delivering operational activities aligned with the strategic plan. By coordinating efforts across the organization, the Vice President will help to identify synergies, drive efficiencies, build momentum and ensure a consistent and credible brand presence across all activities and communications. As the organization works together to deliver on the Associations objectives, the Vice President will play an important part in championing transparency and accountability. This includes providing guidance and oversight in the development of scorecards, dashboards, metrics, and data to monitor progress against organizational priorities, and to support Association leadership and the Board in making strategic decisions. The role also oversees evaluation and analytics to support program growth, wellbeing, and community impact while achieving measurable outcomes. Working closely with the President & CEO, the Vice President will provide oversight and coordination of municipal and regional government relations efforts across the Association, supporting colleagues who maintain government relationships to ensure alignment, consistent messaging, and clear processes that strengthen engagement with local governments and advance organizational priorities. Leading a team of two highperforming direct reports, the Vice President will be a strong mentor and coach, fostering a culture of accountability, collaboration and continuous learning. Key Duties & Responsibilities Leadership Demonstrate strong support and commitment to the YMCAs mission, vision and core values, advancing both the Associations priorities and the broader YMCA movement. Actively participate as a member of the Leadership Team, contributing to strategic discussions, fostering crossfunctional collaboration, and supporting effective datadriven organizational decisionmaking. Build and sustain trusted relationships with internal and external stakeholders, positioning the Association as a credible, collaborative partner. Lead, mentor, and develop a highperforming team, setting clear expectations, providing coaching and feedback, and fostering a culture of accountability, collaboration and continuous learning. Serve as an ambassador for the YMCA, representing the organization at community, sector, and professional forums to strengthen visibility, partnership and brand presence across both the forprofit and not for profit community. As a strategic thought partner to the Leadership Team, apply an evidencebased and systemsoriented leadership approach, integrating best practices, data, and market insights to inform strategic and operational decisionmaking. Leverage evaluation, analytics and research (primary and secondary) to inform charitable and business strategies, guide engagement efforts, and strengthen evidencebased decisionmaking, in collaboration with senior leaders. Brand Accountable for the organizations brand, marketing, and communications, supporting the Director in leading marketing and communications initiatives while providing oversight and strategic leadership for brand and reputation management. Provide strategic foresight, monitoring longterm trends, assessing relevance, sustainability and potential impact for programs, services and locations to inform decision making and future readiness. Monitor market trends, identifying program and service gaps, as well as emerging opportunities, while understanding the diverse needs of participants to support decision making within the leadership team. Develop and steward the YMCAs brand and positioning, ensuring the organizations purpose, values and impact are broadly and deeply understood across all audiences. Oversee reputation management and issue preparedness, ensuring the Association is equipped to respond to emerging issues, manage risk, and maintain credibility as a trusted community voice. Provide strategic oversight of communications and brand activation to ensure effective reputation management. Enhance the Associations public profile and visibility, maximizing opportunities to advance the story of the YMCAs impact across Simcoe/Muskokas diverse communities. Partner with the Development team to support a strong culture of philanthropy, aligning brand, storytelling, and communications to strengthen awareness, engagement and fundraising. Work closely with operational leaders to leverage data analytics that support marketing and communications strategies to meet revenue targets. Collaborate with the broader YMCA federation, ensuring alignment and consistency in positioning messaging and communications with YMCA Ontario, YMCA Canada and international partners. Strategic Plan Leadership & Coordination Support the President & CEO to foster shared alignment on strategy and vision, ensuring all departments and teams understand and contribute to the Associations priorities. Facilitate the shared development of the Annual Association Operating Plan, translating strategic objectives into actionable goals, initiatives, and performance measures, supporting implementation and tracking progress and KPIs. Monitor progress against strategic goals, using scorecards, dashboards, and metrics, leading development of these tools in collaboration with the Leadership Team, to ensure accountability and inform datadriven adjustments. Support and enable crossfunctional collaboration, engaging staff, volunteers, and leadership teams to deliver the strategic plan effectively. Support continuous improvement, leveraging evaluation and insights from analytics to refine strategies, enhance operational effectiveness, and achieve desired outcomes. Strategic Partnerships & Alliances Working closely with the President & CEO and senior leadership, develop an engagement roadmap, expanding and sustaining highlevel relationships and partnerships that advance the YMCAs mission and strategic priorities. Provide oversight and coordination of municipal and regional government relations efforts across the Association, supporting colleagues who maintain government relationships to ensure alignment, consistent messaging, and clear processes that strengthen engagement with local governments and advance organizational priorities. Use research, analytics and data to inform strategic decision making in the identification of partnership opportunities, while fostering a culture of curiosity and datainformed decision making across the Association. In collaboration with the leadership team, support the identification of future opportunities for strategic partnerships by serving as a strategic thought partner, helping colleagues assess alignment with the organizations mission and goals while identifying opportunities that support longterm growth and evolving needs of the communities we serve. Qualifications & Key Competencies Progressive experience in senior leadership roles including strategy, strategic alliances and partnerships, brand management or related areas, preferably in the not for profit or social services sector. Proven track record of building and sustaining highlevel partnerships with community, corporate, philanthropic, and government partners. Experience participating in strategic planning and translating strategy into actionable plans with measurable outcomes; skilled in developing, monitoring, and evaluating scorecards, dashboards, and KPIs. Expertise in brand stewardship, reputation management, and strategic communications, including aligning internal and external messaging to reinforce organizational values. Ability to represent the organization publicly with credibility, enhancing visibility and partner engagement. Strong leadership, mentorship, and team development skills, with the ability to set clear goals, provide guidance and foster collaboration and accountability among staff and volunteers. Skilled in cultivating, negotiating, and managing relationships. Proven change management skills, with the ability to guide teams through organizational transitions, fostering buyin and sustaining momentum toward strategic goals. Strong analytical, problemsolving, and decisionmaking skills to support evidenceinformed strategies and forwardlooking organizational approaches. Manage a forwardthinking approach; generate ideas for strategic change and demonstrate perseverance in implementing strategies. Capacity to guide colleagues in identifying opportunities for strategic improvement and innovation. High emotional and social intelligence, with demonstrated ability to build trust, navigate complex relationships, and collaborate effectively across diverse teams and partners. Awareness of community needs, trends, and opportunities, with exposure to or interest in social services, health, and/or youth/familyfocused programming. Experience leveraging research, data, and outcomes measurement to inform programmatic and strategic decisions. Understanding of municipal government structures and experience with government relations is a strong asset. Demonstrated professionalism, sound judgment, and discretion in working with diverse teams and partners. Ability to make informed decisions and provide leadership within ambiguous situations. Exceptional written, oral, and presentation skills, with the ability to communicate impact stories thoughtfully and compellingly. A personal understanding of and appreciation for the mission, vision, strategic outcomes and values of the YMCA. Postgraduate education in a relevant discipline, or an equivalent combination of advanced training and leadership experience, is preferred. #J-18808-Ljbffr