Job Title

About CloudcureCloudcure is a Canadian virtual healthcare platform focused on delivering accessible, evidence-based medical care. We combine technology, clinical expertise, and patient-first experiences to improve health outcomes across Canada.Were looking for a Marketing Specialist who can own ad creative development and SEO-driven content, helping us increase acquisition, engagement, and conversion across paid and organic channels.What You willDoAd Creative & Performance MarketingDevelop high-performing ad creatives for Meta, Google, TikTok, and other paid channelsWrite and iterate on ad copy, headlines, hooks, and CTAs based on performance dataCollaborate with growth and marketing teams to test messaging, creatives, and formatsRefresh and optimize creative assets regularly to avoid fatigue and improve ROASTranslate healthcare concepts into clear, compliant, and compelling messagingSEO Content & Website OptimizationWrite and optimize SEO-driven blog content, landing pages, and website copyConduct keyword research and align content with search intentImprove on-page SEO (headings, meta titles, descriptions, internal linking)Support content updates across core service pages and program pagesEnsure content is accurate, patient-friendly, and aligned with healthcare standardsCross-Functional CollaborationWork closely with product, operations, and clinical teams to ensure content accuracyAlign ad creative with landing pages to improve conversion ratesSupport campaign launches with cohesive messaging across paid and organic channelsWhat Were Looking For2-4+ years of experience in digital marketing, content marketing, or growth marketingStrong experience writing ad copy that convertsSolid understanding of SEO best practices and content optimizationComfortable working with healthcare or regulated industries (or willing to learn)Data-informed mindset: you understand how creative impacts performanceStrong writing skills with the ability to adapt tone for different audiencesExperience with tools like Google Search Console, Ahrefs/SEMrush, Meta Ads Manager, or similar (nice to have)Nice to HaveExperience in healthcare, wellness, or telehealthFamiliarity with CRO principles and landing page optimizationBasic design sense (Canva, Figma, or creative briefing experience)Experience working in startups or fast-moving environmentsWhy Join CloudcureWork on a product that directly improves patient access to careHigh ownership and real impact on growthRemote-first, collaborative teamOpportunity to shape marketing foundations as we scale #J-18808-Ljbffr